著書

This entry outlines the EPRG model, a pivotal framework shaping multinational firms' strategic predispositions in international human resource management (HRM) research. Originating in Perlmutter's seminal 1969 paper and expanded by Chakravarthy and Perlmutter in 1985, the model classifies firms into four approaches: E (ethnocentrism), P (polycentrism), R (regiocentrism), and G (geocentrism). Extensively applied in cross-cultural management and HRM, it guides global business strategies, notably influencing staffing decisions, particularly in expatriate selection. Despite criticisms regarding applicability to smaller firms and evolving global work dynamics, the EPRG model remains a relevant framework for understanding managerial challenges faced by large multinational corporations.