Presentations
Yamamoto Hikaru
41-60 items (total 62)
オンライン上の検索行動の多様化に関する研究
- Speaker
- 山本 晶・柿原正郎
- Conference Title
- [Conference Category Domestic presentation] Dates 2018.10.27 - 2018.10.27
- Invitation Status
- Without
- Presentation Format
- Domestic presentation
- Language of Publication
- Japanese
Keyperson marketing
- Speaker
- Hikaru Yamamoto
- Conference Title
- [Conference Category Domestic presentation] Conference Title Keyperson marketing Dates 2014.10.28 - 2014.10.28
- Invitation Status
- With
- Presentation Format
- Domestic presentation
- Language of Publication
- Japanese
- Conference Category
- Public lecture, seminar, tutorial, course, or other speech
キーパーソン・マーケティング
- Speaker
- 山本 晶
- Conference Title
- [Conference Category Domestic presentation] Dates 2014.06.14 - 2014.06.14
- Invitation Status
- With
- Presentation Format
- Domestic presentation
- Language of Publication
- Japanese
- Conference Category
- Oral presentation (keynote)
クチコミでヒットをつくる
- Speaker
- 山本晶
- Conference Title
- [Conference Category Domestic presentation] Dates 2010.12 - 2010.12
- Organizer
- 大日本印刷株式会社
- Invitation Status
- With
- Presentation Format
- Domestic presentation
- Language of Publication
- Japanese
- Conference Category
- Public lecture, seminar, tutorial, course, or other speech
クチコミとインフルエンサー
- Speaker
- 山本晶
- Conference Title
- [Conference Category Domestic presentation] Dates 2008.12 - 2008.12
- Organizer
- 構造計画研究所
- Invitation Status
- Without
- Presentation Format
- Domestic presentation
- Language of Publication
- Other
クチコミのメカニズム~最適情報格差と「メジャー感」の研究~
- Speaker
- 山本晶
- Conference Title
- [Conference Category Domestic presentation] Dates 2009.08 - 2009.08
- Organizer
- 電通関西支社
- Invitation Status
- Without
- Presentation Format
- Domestic presentation
- Language of Publication
- Japanese
クチコミの最適情報格差
- Speaker
- 山本晶・西田悟史
- Conference Title
- [Conference Category Domestic presentation] Dates 2008.10 - 2008.10
- Organizer
- SPSS
- Invitation Status
- Without
- Presentation Format
- Domestic presentation
- Language of Publication
- Other
クチコミ・マーケティングの実践に向けて
- Speaker
- 山本晶
- Conference Title
- [Conference Category Domestic presentation] Dates 2009.03 - 2009.03
- Invitation Status
- With
- Presentation Format
- Domestic presentation
- Language of Publication
- Japanese
クチコミ・マーケティングの実践に向けて－化粧品クチコミサイトの実証分析
- Speaker
- 山本晶
- Conference Title
- [Conference Category Domestic presentation] Dates 2005.10 - 2005.10
- Invitation Status
- Without
- Presentation Format
- Domestic presentation
- Language of Publication
- Other
コ・クリエイションのマーケティングにおける役割
- Speaker
- 山本 晶
- Conference Title
- [Conference Category Domestic presentation] Dates 2014.07.11 - 2014.07.11
- Invitation Status
- With
- Presentation Format
- Domestic presentation
- Language of Publication
- Japanese
- Conference Category
- Symposium, workshop panel (nominated)
ソーシャルメディアにおけるクチコミの価値
- Speaker
- 山本晶
- Conference Title
- [Conference Category Domestic presentation] Dates 2010.11 - 2010.11
- Invitation Status
- Without
- Presentation Format
- Domestic presentation
- Language of Publication
- Japanese
- Conference Category
- Public lecture, seminar, tutorial, course, or other speech
Customer Lifetime Value, Customer Referral Value, and Customer In-fluencer Value of Users in Mobile Social Networking Site
- Speaker
- 松村真宏・山本 晶
- Conference Title
- [Conference Category Domestic presentation] Conference Title hikaru Dates 2015.12.12 - 2015.12.12
- Organizer
- 日本マーケティングサイエンス学会第98回研究大会
- Invitation Status
- Without
- Presentation Format
- Domestic presentation
- Language of Publication
- Japanese
- Conference Category
- Oral presentation (invited, special)
ソーシャルメディア上のエンゲージメント価値の測定
- Speaker
- 山本 晶・松村真宏
- Conference Title
- [Conference Category Domestic presentation] Dates 2012.06 - 2012.06
- Invitation Status
- Without
- Presentation Format
- Domestic presentation
- Language of Publication
- Japanese
- Conference Category
- Oral presentation (general)
"メジャー感"に関する考察：クチコミ伝播における新しいドライバー
- Speaker
- 山本晶・西田悟史・森岡慎司・山川茂孝
- Conference Title
- [Conference Category Domestic presentation] Dates 2009.12 - 2009.12
- Invitation Status
- Without
- Presentation Format
- Domestic presentation
- Language of Publication
- Japanese
AIDEESモデルの実証分析－クチコミの受け手の購買行動を中心に－
- Speaker
- 山本晶・友澤大輔
- Conference Title
- [Conference Category Domestic presentation] Dates 2006.12 - 2006.12
- Invitation Status
- Without
- Presentation Format
- Domestic presentation
- Language of Publication
- Other
An Empirical Analysis of Diffusion through Trust Network
- Speaker
- Yamamoto, Hikaru and Yutaka Matsuo
- Conference Title
- [Conference Category International presentation] Conference Title INFORMS Marketing Science Conference 2007（Venue Singapore） Dates 2007.06 - 2007.06
- Invitation Status
- Without
- Presentation Format
- International presentation
- Language of Publication
- English
Brand Growth And Advertising: Latent Growth Curve Modeling Approach
- Speaker
- Yamamoto, Hikaru
- Conference Title
- [Conference Category International presentation] Conference Title 2017 Marketing Science Conference Dates 2017.06.07 - 2017.06.07
- Invitation Status
- Without
- Presentation Format
- International presentation
- Language of Publication
- English
- Conference Category
- Oral presentation (general)
CGMに関する先行研究レビュー
- Speaker
- 山本晶
- Conference Title
- [Conference Category Domestic presentation] Dates 2008.06 - 2008.06
- Organizer
- 日本マーケティング協会
- Invitation Status
- Without
- Presentation Format
- Domestic presentation
- Language of Publication
- Other
Examining the social values of loyal customers
- Speaker
- Matsumura, Naohiro, Yamamoto, Hikaru
- Conference Title
- [Conference Category International presentation] Conference Title 2016 Marketing Science Conference Dates 2016.06.17 - 2016.06.17
- Invitation Status
- Without
- Presentation Format
- International presentation
- Language of Publication
- English
- Conference Category
- Oral presentation (general)
IDMによる広告キーワード戦略
- Speaker
- 松村真宏・山本晶
- Conference Title
- [Conference Category Domestic presentation] Dates 2008.09 - 2008.09
- Invitation Status
- Without
- Presentation Format
- Domestic presentation
- Language of Publication
- Other