Presentations
Yamamoto Hikaru
1-20 items (total 62)
2026.01
Utilitarian or Hedonistic? Comparing Motivation, Behavior, and Brand Loyalty in B2B and B2C Brand Communities
- Speaker
- Nagahashi, Akiko, Yamamoto,Hikaru
- Conference Title
- Dates 2026.01.13 - 2026.01.13
- Invitation Status
- With
- Language of Publication
- English
- Conference Category
- Oral presentation (general)
2025.10
デジタル時代におけるブランド・コミュニケーション
- Speaker
- 山本晶
- Conference Title
- Dates 2025.10.12 - 2025.10.12
- Invitation Status
- Without
- Conference Category
- Oral presentation (general)
2024.07
Ethical disposition in fashion: unveiling the traits of redistributors
- Speaker
- Yamamoto, Hikaru, Oishi, Takumi, Kawanishi, Hikari
- Conference Title
- [Conference Category International presentation] Dates 2024.07.11 - 2024.07.14
- Invitation Status
- Without
- Presentation Format
- International presentation
- Language of Publication
- English
- Conference Category
- Oral presentation (general)
2023.06
二次流通市場における出品行動の影響要因に関する研究
- Speaker
- 山本晶
- Conference Title
- [Conference Category Domestic presentation] Dates 2023.06.17 - 2023.06.18
- Presentation Format
- Domestic presentation
- Language of Publication
- Japanese
- Conference Category
- Oral presentation (general)
2023.07
Should I keep it or sell it? The effect of emotional attachment on consumers’ selling behavior in the consumer-to-consumer marketplace
- Speaker
- Hikaru Yamamoto
- Conference Title
- Conference Title 2023 Global Marketing Conference at Seoul Dates 2023.07.20 - 2023.07.23
- Invitation Status
- Without
- Language of Publication
- English
- Conference Category
- Oral presentation (general)
2020.10
売ることを前提に買う人々：一時的所有と余剰資源の 売却行動についての一考察
- Speaker
- 山本 晶
- Conference Title
- Dates 2020.10.24 - 2020.10.25
- Language of Publication
- Japanese
- Conference Category
- Oral presentation (general)
顧客間インタラクションがサイト・ロイヤリティに与える影響：化粧品サイトユーザーのアクセスログ分析
- Speaker
- 山本晶
- Conference Title
- [Conference Category Domestic presentation] Dates 2003.06 - 2003.06
- Invitation Status
- Without
- Presentation Format
- Domestic presentation
- Language of Publication
- Other
食の行動デザイン
- Speaker
- 山本 晶
- Conference Title
- [Conference Category Domestic presentation] Dates 2014.06.22 - 2014.06.22
- Invitation Status
- Without
- Presentation Format
- Domestic presentation
- Language of Publication
- Japanese
- Conference Category
- Oral presentation (general)
デジタルマーケティングと消費者行動の現在・過去・未来
- Speaker
- 上間 裕二・高橋 勝也・山本 晶
- Conference Title
- [Conference Category Domestic presentation] Dates 2018.05.19 - 2018.05.19
- Invitation Status
- Without
- Presentation Format
- Domestic presentation
- Language of Publication
- Japanese
- Conference Category
- Symposium, workshop panel (nominated)
ファンを呼ぶファン（インフルエンサー）を見つける
- Speaker
- 山本晶
- Conference Title
- [Conference Category Domestic presentation] Dates 2007.09 - 2007.09
- Organizer
- 日本マーケティング協会
- Invitation Status
- Without
- Presentation Format
- Domestic presentation
- Language of Publication
- Other
フリマアプリにおける不正ユーザーの特定
- Speaker
- 山本晶、杉山 仁奈、鳥海不二夫、樫田光、山口 拓真
- Conference Title
- [Conference Category Domestic presentation] Dates 2018.12.01 - 2018.12.01
- Invitation Status
- Without
- Presentation Format
- Domestic presentation
- Language of Publication
- Japanese
- Conference Category
- Oral presentation (general)
ブログにおけるインフルエンサーと最適情報格差
- Speaker
- 松村真宏・山本晶
- Conference Title
- [Conference Category Domestic presentation] Dates 2008.12 - 2008.12
- Organizer
- 構造計画研究所
- Invitation Status
- Without
- Presentation Format
- Domestic presentation
- Language of Publication
- Other
ブログにおけるインフルエンサーと最適情報格差
- Speaker
- 松村真宏・山本晶
- Conference Title
- [Conference Category Domestic presentation] Dates 2008.11 - 2008.11
- Invitation Status
- Without
- Presentation Format
- Domestic presentation
- Language of Publication
- Other
ヘルスケアとマーケティングの交差点
- Speaker
- 山本 晶
- Conference Title
- [Conference Category Domestic presentation] Dates 2017.11.24 - 2017.11.24
- Invitation Status
- Without
- Presentation Format
- Domestic presentation
- Language of Publication
- Japanese
- Conference Category
- Public lecture, seminar, tutorial, course, or other speech
マーケティング・エコシステム―広告、ソーシャルメディアと顧客獲得のダイナミクス―
- Speaker
- 山本晶・松村真宏
- Conference Title
- [Conference Category Domestic presentation] Dates 2011.06 - 2011.06
- Invitation Status
- Without
- Presentation Format
- Domestic presentation
- Language of Publication
- Japanese
- Conference Category
- Oral presentation (general)
メディア・コミュニケーション力調査とメディアミックスの展望
- Speaker
- 山本晶
- Conference Title
- [Conference Category Domestic presentation] Dates 2002.04 - 2002.04
- Organizer
- Web広告研究会
- Invitation Status
- Without
- Presentation Format
- Domestic presentation
- Language of Publication
- Other
モバイルSNSにおけるクチコミネットワークの価値
- Speaker
- 松村真宏・山本晶
- Conference Title
- [Conference Category Domestic presentation] Dates 2010.06 - 2010.06
- Invitation Status
- Without
- Presentation Format
- Domestic presentation
- Language of Publication
- Japanese
- Conference Category
- Oral presentation (general)
モバイルSNS研究における異分野コラボレーション
- Speaker
- 山本晶
- Conference Title
- [Conference Category Domestic presentation] Dates 2010.05 - 2010.05
- Organizer
- 日本消費者行動研究学会
- Invitation Status
- Without
- Presentation Format
- Domestic presentation
- Language of Publication
- Japanese
- Conference Category
- Oral presentation (invited, special)
企業サイトが消費者態度に与える影響-オンライン経験とオフライン経験の相互作用
- Speaker
- 山本晶
- Conference Title
- [Conference Category Domestic presentation] Dates 2001.12 - 2001.12
- Invitation Status
- Without
- Presentation Format
- Domestic presentation
- Language of Publication
- Other
数理計画法による広告キーワードの最適化
- Speaker
- 松村真宏・山本晶
- Conference Title
- [Conference Category Domestic presentation] Dates 2009.08 - 2009.08
- Invitation Status
- Without
- Presentation Format
- Domestic presentation
- Language of Publication
- Japanese