Presentations
Yamamoto Hikaru
21-40 items (total 62)
新メディア環境におけるマーケティング革新の研究
- Speaker
- 大西浩志、澁谷覚、松村真宏、水野誠、山本晶
- Conference Title
- [Conference Category Domestic presentation] Dates 2017.06.17 - 2017.06.17
- Invitation Status
- Without
- Presentation Format
- Domestic presentation
- Language of Publication
- Japanese
- Conference Category
- Oral presentation (general)
消費者のエンゲージメント行動を促す仕掛学
- Speaker
- 山本 晶
- Conference Title
- [Conference Category Domestic presentation] Dates 2013.07.02 - 2013.07.02
- Invitation Status
- With
- Presentation Format
- Domestic presentation
- Language of Publication
- Japanese
- Conference Category
- Symposium, workshop panel (nominated)
消費者のクチコミ行動とインフルエンサー
- Speaker
- 山本晶
- Conference Title
- [Conference Category Domestic presentation] Dates 2011.03 - 2011.03
- Organizer
- 筑波大学大学院ビジネス科学研究科
- Invitation Status
- Without
- Presentation Format
- Domestic presentation
- Language of Publication
- Japanese
- Conference Category
- Public lecture, seminar, tutorial, course, or other speech
消費者の自発的参加行動を促すメカニズムに関する考察
- Speaker
- 山本 晶
- Conference Title
- [Conference Category Domestic presentation] Dates 2013.06.03 - 2013.06.03
- Invitation Status
- Without
- Presentation Format
- Domestic presentation
- Language of Publication
- Japanese
- Conference Category
- Oral presentation (general)
消費者ネットワークを利用したレコメンデーション・エージェント
- Speaker
- 山本晶
- Conference Title
- [Conference Category Domestic presentation] Dates 2004.12 - 2004.12
- Invitation Status
- Without
- Presentation Format
- Domestic presentation
- Language of Publication
- Other
消費者ネットワークを利用したレコメンデーション・エージェント
- Speaker
- 山本晶
- Conference Title
- [Conference Category Domestic presentation] Dates 2009.05 - 2009.05
- Invitation Status
- Without
- Presentation Format
- Domestic presentation
- Language of Publication
- Japanese
消費者行動理論とブランド
- Speaker
- 山本晶
- Conference Title
- [Conference Category Domestic presentation] Dates 2007.09 - 2007.09
- Invitation Status
- Without
- Presentation Format
- Domestic presentation
- Language of Publication
- Other
消費者間の信頼と購買行動
- Speaker
- 山本晶
- Conference Title
- [Conference Category Domestic presentation] Dates 2007.09 - 2007.09
- Invitation Status
- Without
- Presentation Format
- Domestic presentation
- Language of Publication
- Other
消費者間ネットワークとインターネット・マーケティング
- Speaker
- 阿部誠・山本晶
- Conference Title
- [Conference Category Domestic presentation] Dates 2005.12 - 2005.12
- Invitation Status
- Without
- Presentation Format
- Domestic presentation
- Language of Publication
- Other
消費者間影響関係の研究枠組み：レビュー
- Speaker
- 山本晶・水野誠
- Conference Title
- [Conference Category Domestic presentation] Dates 2005.12 - 2005.12
- Invitation Status
- Without
- Presentation Format
- Domestic presentation
- Language of Publication
- Other
発信する顧客は優良顧客か？-サイトの訪問動機とオンライン・ショップの購買履歴データの分析-
- Speaker
- 山本晶
- Conference Title
- [Conference Category Domestic presentation] Dates 2003.11 - 2003.11
- Invitation Status
- Without
- Presentation Format
- Domestic presentation
- Language of Publication
- Other
縦断的データを用いたオンライン・オフラインの広告効果測定モデル
- Speaker
- 山本 晶・西田悟史・ 森岡慎司
- Conference Title
- [Conference Category Domestic presentation] Dates 2016.11.27 - 2016.11.27
- Invitation Status
- Without
- Presentation Format
- Domestic presentation
- Language of Publication
- Japanese
- Conference Category
- Oral presentation (general)
顧客の声と顧客間関係からブランド選好を予測する－＠cosmeの事例－
- Speaker
- 吉松徹郎・山本晶
- Conference Title
- [Conference Category Domestic presentation] Dates 2005.11 - 2005.11
- Invitation Status
- Without
- Presentation Format
- Domestic presentation
- Language of Publication
- Other
顧客間インタラクションがサイト・ロイヤリティに与える影響 -化粧品サイトユーザーのアクセスログ分析-
- Speaker
- 山本晶
- Conference Title
- [Conference Category Domestic presentation] Dates 2003.11 - 2003.11
- Invitation Status
- Without
- Presentation Format
- Domestic presentation
- Language of Publication
- Other
Optimal Heterophily and the Impact of Word-of-mouth
- Speaker
- 山本晶・西田悟史・森岡慎司・山川茂孝
- Conference Title
- [Conference Category Domestic presentation] Dates 2008.06 - 2008.06
- Invitation Status
- Without
- Presentation Format
- Domestic presentation
- Language of Publication
- Japanese
Proactive or Reactive? Platform Governance Strategy in C2C Marketplace
- Speaker
- Yamamoto, Hikaru, Ohshima, Hiroumi
- Conference Title
- [Conference Category International presentation] Conference Title PACIS 2017 Dates 2017.07.17 - 2017.07.17
- Invitation Status
- Without
- Presentation Format
- International presentation
- Language of Publication
- English
- Conference Category
- Poster presentation
Understanding Online C2C Marketplaces in Japan
- Speaker
- Yamamoto, Hikaru
- Conference Title
- [Conference Category International presentation] Conference Title SCP-JACS Collaborative Conference Dates 2017.05.19 - 2017.05.19
- Invitation Status
- With
- Presentation Format
- International presentation
- Language of Publication
- English
- Conference Category
- Oral presentation (general)
インフルエンサーの発見とクチコミの効果
- Speaker
- 山本晶・友澤大輔
- Conference Title
- [Conference Category Domestic presentation] Dates 2006.10 - 2006.10
- Invitation Status
- Without
- Presentation Format
- Domestic presentation
- Language of Publication
- Other
インフルエンサーの発見とクチコミの効果
- Speaker
- 山本晶
- Conference Title
- [Conference Category Domestic presentation] Dates 2007.05 - 2007.05
- Invitation Status
- Without
- Presentation Format
- Domestic presentation
- Language of Publication
- Other
オンライン・コミュニティの実証研究 ―サイト訪問、ロイヤリティ、購買の関係を探る－
- Speaker
- 山本晶
- Conference Title
- [Conference Category Domestic presentation] Dates 2004.02 - 2004.02
- Invitation Status
- Without
- Presentation Format
- Domestic presentation
- Language of Publication
- Other