Keio University

Presentations

Sakashita, Mototaka

61-72 items (total 72)

購買意思決定におけるブランドの影響に関する実証研究

Speaker
坂下玄哲
Conference Title
[Conference Category Domestic presentation] Dates 2001.06.02 - 2001.06.02
Invitation Status
Without
Presentation Format
Domestic presentation
Language of Publication
Japanese
Conference Category
Oral presentation (general)

情報探索活動とブランド

Speaker
坂下玄哲
Conference Title
[Conference Category Domestic presentation] Dates 2001.10.27 - 2001.10.27
Invitation Status
Without
Presentation Format
Domestic presentation
Language of Publication
Japanese
Conference Category
Oral presentation (general)

ブランド主導型情報処理に関する探索的研究

Speaker
坂下玄哲
Conference Title
[Conference Category Domestic presentation] Dates 2002.04.20 - 2002.04.20
Invitation Status
Without
Presentation Format
Domestic presentation
Language of Publication
Japanese
Conference Category
Oral presentation (general)

ブランド主導型情報処理に関する探索的研究

Speaker
坂下玄哲
Conference Title
[Conference Category Domestic presentation] Dates 2002.04.20 - 2002.04.20
Invitation Status
Without
Presentation Format
Domestic presentation
Language of Publication
Japanese
Conference Category
Oral presentation (general)

情報探索とブランド-ブランド主導型情報処理に関する探索的研究-

Speaker
坂下玄哲
Conference Title
[Conference Category Domestic presentation] Dates 2002.06.08 - 2002.06.08
Invitation Status
Without
Presentation Format
Domestic presentation
Language of Publication
Japanese
Conference Category
Oral presentation (general)

ブランド知識の活用が情報取得に与える効果

Speaker
坂下玄哲
Conference Title
[Conference Category Domestic presentation] Dates 2003.03.12 - 2003.03.12
Invitation Status
With
Presentation Format
Domestic presentation
Language of Publication
Japanese
Conference Category
Oral presentation (invited, special)

The Effect of Brand Knowledge on Consumer Information Search

Speaker
Mototaka Sakashita
Conference Title
[Conference Category International presentation] Dates 2004.02.19 - 2004.02.19
Invitation Status
Without
Presentation Format
International presentation
Language of Publication
English
Conference Category
Oral presentation (general)

商人家族継承の規定要因に関する考察:韓国・台湾のケースを手がかりに

Speaker
坂下玄哲
Conference Title
[Conference Category Domestic presentation] Dates 2006.04.15 - 2006.04.15
Invitation Status
With
Presentation Format
Domestic presentation
Language of Publication
Japanese
Conference Category
Oral presentation (invited, special)

消費者購買意思決定過程へのアプローチ―ブランド知識利用を焦点として―

Speaker
坂下玄哲
Conference Title
[Conference Category Domestic presentation] Dates 2006.06.04 - 2006.06.04
Invitation Status
Without
Presentation Format
Domestic presentation
Language of Publication
Japanese
Conference Category
Oral presentation (general)

How Consumers Evaluate Products: Information Acquisition Strategy by Brand Names Or Attributes

Speaker
Mototaka Sakashita
Conference Title
[Conference Category Domestic presentation] Dates 2007.02.23 - 2007.02.23
Invitation Status
Without
Presentation Format
Domestic presentation
Language of Publication
English
Conference Category
Oral presentation (general)

購買意思決定におけるブランドの影響に関する実証研究

Speaker
坂下玄哲
Conference Title
[Conference Category Domestic presentation] Dates 2001.06.02 - 2001.06.02
Invitation Status
Without
Presentation Format
Domestic presentation
Language of Publication
Japanese
Conference Category
Oral presentation (general)

情報探索活動とブランド

Speaker
坂下玄哲
Conference Title
[Conference Category Domestic presentation] Dates 2001.10.27 - 2001.10.27
Invitation Status
Without
Presentation Format
Domestic presentation
Language of Publication
Japanese
Conference Category
Oral presentation (general)