Presentations
Sakashita, Mototaka
21-40 items (total 72)
Food as a way to engage customers with luxury brands
- Speaker
- Mototaka Sakashita
- Conference Title
- [Conference Category International presentation] Dates 2016.07.22 - 2016.07.22
- Invitation Status
- Without
- Presentation Format
- International presentation
- Language of Publication
- English
- Conference Category
- Oral presentation (general)
Consumer Engagement with Luxury Foods
- Speaker
- Mototaka Sakashita
- Conference Title
- [Conference Category International presentation] Dates 2016.10.28 - 2016.10.28
- Invitation Status
- Without
- Presentation Format
- International presentation
- Language of Publication
- English
- Conference Category
- Oral presentation (general)
Advertising in a Mobile App? The Moderating Role of Brand Attitude and Location
- Speaker
- Mototaka Sakashita
- Conference Title
- [Conference Category International presentation] Dates 2018.03.22 - 2018.03.22
- Invitation Status
- Without
- Presentation Format
- International presentation
- Language of Publication
- English
- Conference Category
- Oral presentation (general)
Do Luxury Brand Promotions Drive Purchase In Other Categories?
- Speaker
- Mototaka Sakashita
- Conference Title
- [Conference Category International presentation] Dates 2018.04.20 - 2018.04.20
- Invitation Status
- Without
- Presentation Format
- International presentation
- Language of Publication
- English
- Conference Category
- Oral presentation (general)
Do mobile advertisements drive shopping behavior in a mall?
- Speaker
- Mototaka Sakashita
- Conference Title
- [Conference Category International presentation] Dates 2018.05.01 - 2018.05.01
- Invitation Status
- Without
- Presentation Format
- International presentation
- Language of Publication
- English
- Conference Category
- Oral presentation (general)
A Natural Field Experiment On The Effectiveness Of Real-Time Mobile Messaging
- Speaker
- Mototaka Sakashita
- Conference Title
- [Conference Category International presentation] Dates 2018.05.01 - 2018.05.01
- Invitation Status
- Without
- Presentation Format
- International presentation
- Language of Publication
- English
- Conference Category
- Oral presentation (general)
Is Real-Time Mobile Messaging Effective?
- Speaker
- Mototaka Sakashita
- Conference Title
- [Conference Category International presentation] Dates 2018.06.01 - 2018.06.01
- Invitation Status
- Without
- Presentation Format
- International presentation
- Language of Publication
- English
- Conference Category
- Oral presentation (general)
小売コミュニケーションが購買に与える影響
- Speaker
- 坂下玄哲
- Conference Title
- [Conference Category Domestic presentation] Dates 2019.05.25 - 2019.05.25
- Invitation Status
- With
- Presentation Format
- Domestic presentation
- Language of Publication
- Japanese
- Conference Category
- Oral presentation (invited, special)
When does a virtual brand community matter? The effect of regulatory focus on customer citizenship behavior
- Speaker
- Mototaka Sakashita
- Conference Title
- [Conference Category International presentation] Dates 2019.05.29 - 2019.05.29
- Invitation Status
- Without
- Presentation Format
- International presentation
- Language of Publication
- English
- Conference Category
- Oral presentation (general)
Understanding consumer resistance towards e-waste management from an innovation resistance theory perspective: evidence from Japan
- Speaker
- Mototaka Sakashita
- Conference Title
- [Conference Category International presentation] Dates 2019.06.20 - 2019.06.20
- Invitation Status
- Without
- Presentation Format
- International presentation
- Language of Publication
- English
- Conference Category
- Oral presentation (general)
Exploring Consumer’s Shopping Trip in a Mall
- Speaker
- Mototaka Sakashita
- Conference Title
- [Conference Category International presentation] Dates 2019.06.21 - 2019.06.21
- Invitation Status
- Without
- Presentation Format
- International presentation
- Language of Publication
- English
- Conference Category
- Oral presentation (general)
A Natural field experiment on the effectiverness of real-time mobile messaging
- Speaker
- Mototaka Sakashita
- Conference Title
- [Conference Category International presentation] Dates 2019.07.14 - 2019.07.14
- Invitation Status
- Without
- Presentation Format
- International presentation
- Language of Publication
- English
- Conference Category
- Oral presentation (general)
情報探索とブランド－ブランド主導型情報処理に関する探索的研究－
- Speaker
- 坂下玄哲
- Conference Title
- [Conference Category Domestic presentation] Dates 2002.06.08 - 2002.06.08
- Invitation Status
- Without
- Presentation Format
- Domestic presentation
- Language of Publication
- Japanese
- Conference Category
- Oral presentation (general)
ブランド知識の活用が情報取得に与える効果
- Speaker
- 坂下玄哲
- Conference Title
- [Conference Category Domestic presentation] Dates 2003.03.12 - 2003.03.12
- Invitation Status
- With
- Presentation Format
- Domestic presentation
- Language of Publication
- Japanese
- Conference Category
- Oral presentation (invited, special)
The Effect of Brand Knowledge on Consumer Information Search
- Speaker
- Mototaka Sakashita
- Conference Title
- [Conference Category International presentation] Dates 2004.02.19 - 2004.02.19
- Invitation Status
- Without
- Presentation Format
- International presentation
- Language of Publication
- English
- Conference Category
- Oral presentation (general)
商人家族継承の規定要因に関する考察：韓国・台湾のケースを手がかりに
- Speaker
- 坂下玄哲
- Conference Title
- [Conference Category Domestic presentation] Dates 2006.04.15 - 2006.04.15
- Invitation Status
- With
- Presentation Format
- Domestic presentation
- Language of Publication
- Japanese
- Conference Category
- Oral presentation (invited, special)
消費者購買意思決定過程へのアプローチ―ブランド知識利用を焦点として―
- Speaker
- 坂下玄哲
- Conference Title
- [Conference Category Domestic presentation] Dates 2006.06.04 - 2006.06.04
- Invitation Status
- Without
- Presentation Format
- Domestic presentation
- Language of Publication
- Japanese
- Conference Category
- Oral presentation (general)
How Consumers Evaluate Products: Information Acquisition Strategy by Brand Names Or Attributes
- Speaker
- Mototaka Sakashita
- Conference Title
- [Conference Category Domestic presentation] Dates 2007.02.23 - 2007.02.23
- Invitation Status
- Without
- Presentation Format
- Domestic presentation
- Language of Publication
- English
- Conference Category
- Oral presentation (general)
消費者のリピート購入の要因を探る（１）
- Speaker
- 坂下玄哲
- Conference Title
- [Conference Category Domestic presentation] Dates 2007.06.02 - 2007.06.02
- Invitation Status
- Without
- Presentation Format
- Domestic presentation
- Language of Publication
- Japanese
- Conference Category
- Oral presentation (general)
消費者のリピート購入の要因を探る（２）
- Speaker
- 坂下玄哲
- Conference Title
- [Conference Category Domestic presentation] Dates 2007.12.16 - 2007.12.16
- Invitation Status
- Without
- Presentation Format
- Domestic presentation
- Language of Publication
- Japanese
- Conference Category
- Oral presentation (general)