Keio University

Presentations

Sakashita, Mototaka

41-60 items (total 72)

Interpersonal Relationship and Its Influence on Shopping in Japan: Friend versus Mother

Speaker
Mototaka Sakashita
Conference Title
[Conference Category International presentation] Dates 2009.06.12 - 2009.06.12
Invitation Status
Without
Presentation Format
International presentation
Language of Publication
English
Conference Category
Oral presentation (general)

ライン拡張のフィードバック効果に関する研究:ブランドの差別性とロングセラー認知に着目して

Speaker
坂下玄哲
Conference Title
[Conference Category Domestic presentation] Dates 2010.05.09 - 2010.05.09
Invitation Status
Without
Presentation Format
Domestic presentation
Language of Publication
Japanese
Conference Category
Oral presentation (general)

ライン拡張のフィードバック効果に関する研究(2):ブランドの差別性とロングセラー認知に着目して

Speaker
坂下玄哲
Conference Title
[Conference Category Domestic presentation] Dates 2010.11.07 - 2010.11.07
Invitation Status
Without
Presentation Format
Domestic presentation
Language of Publication
Japanese
Conference Category
Oral presentation (general)

When Daughters Become Mothers' Extended Selves: Daughters’ Conflict Between Their Own Ideal Selves and Mothers' Expectations

Speaker
Mototaka Sakashita
Conference Title
[Conference Category International presentation] Dates 2010.06.12 - 2010.06.12
Invitation Status
Without
Presentation Format
International presentation
Language of Publication
English
Conference Category
Oral presentation (general)

製品開発プロセスにおける成分ブランドの効果-市場志向浸透の新たな基軸-

Speaker
坂下玄哲
Conference Title
[Conference Category Domestic presentation] Dates 2010.06.12 - 2010.06.12
Invitation Status
Without
Presentation Format
Domestic presentation
Language of Publication
Japanese
Conference Category
Oral presentation (general)

製品開発における成分ブランドの効果-市場志向浸透の新たな基軸-

Speaker
坂下玄哲
Conference Title
[Conference Category Domestic presentation] Dates 2010.06.19 - 2010.06.19
Invitation Status
Without
Presentation Format
Domestic presentation
Language of Publication
Japanese
Conference Category
Oral presentation (general)

Daughter as Mother’s Extended Self

Speaker
Mototaka Sakashita
Conference Title
[Conference Category International presentation] Dates 2010.07.02 - 2010.07.02
Invitation Status
Without
Presentation Format
International presentation
Language of Publication
English
Conference Category
Oral presentation (general)

Who Determines the Ideal Self?:A Comparative Analysis of Non-Verbal Communication

Speaker
Mototaka Sakashita
Conference Title
[Conference Category International presentation] Dates 2010.10.09 - 2010.10.09
Invitation Status
Without
Presentation Format
International presentation
Language of Publication
English
Conference Category
Oral presentation (general)

Do Brand Names Make Product Evaluations Easy? : A Comparison between Brand-driven versus Attribute-driven Information Acquisition

Speaker
Mototaka Sakashita
Conference Title
[Conference Category International presentation] Dates 2010.10.14 - 2010.10.14
Invitation Status
Without
Presentation Format
International presentation
Language of Publication
English
Conference Category
Oral presentation (general)

意思決定の科学と消費者行動研究

Speaker
坂下玄哲
Conference Title
[Conference Category Domestic presentation] Dates 2013.06.01 - 2013.06.01
Invitation Status
With
Presentation Format
Domestic presentation
Language of Publication
Japanese
Conference Category
Symposium, workshop panel (nominated)

Sharing From Social Comparison Theory Perspective: A Cross-Cultural Study of French and Japanese Adolescent Daughters’ Mothers

Speaker
Mototaka Sakashita
Conference Title
[Conference Category International presentation] Dates 2013.06.06 - 2013.06.06
Invitation Status
Without
Presentation Format
International presentation
Language of Publication
English
Conference Category
Oral presentation (general)

How national culture affects clothing sharing practices: French versus Japanese adolescent daughters and mothers

Speaker
Mototaka Sakashita
Conference Title
[Conference Category International presentation] Dates 2013.07.06 - 2013.07.06
Invitation Status
Without
Presentation Format
International presentation
Language of Publication
English
Conference Category
Oral presentation (general)

How website browsing affects consumers’ perceived brand parity

Speaker
Mototaka Sakashita
Conference Title
[Conference Category International presentation] Dates 2013.11.06 - 2013.11.06
Invitation Status
Without
Presentation Format
International presentation
Language of Publication
English
Conference Category
Oral presentation (general)

Information Search on a Brand Website by Opinion Leaders and Seekers

Speaker
Mototaka Sakashita
Conference Title
[Conference Category International presentation] Dates 2014.05.08 - 2014.05.08
Invitation Status
Without
Presentation Format
International presentation
Language of Publication
English
Conference Category
Oral presentation (general)

Opinion Leaders and Seekers Search for Different Online Information: Moderating Role of Brand Commitment

Speaker
Mototaka Sakashita
Conference Title
[Conference Category International presentation] Dates 2014.05.22 - 2014.05.22
Invitation Status
Without
Presentation Format
International presentation
Language of Publication
English
Conference Category
Oral presentation (general)

What Information Do Opinion Leaders and Seekers Search Online? Evidence from a Japanese Brand Website

Speaker
Mototaka Sakashita
Conference Title
[Conference Category International presentation] Dates 2014.06.04 - 2014.06.04
Invitation Status
Without
Presentation Format
International presentation
Language of Publication
English
Conference Category
Oral presentation (general)

Search Behavior of Opinion Leaders and Opinion Seekers

Speaker
Mototaka Sakashita
Conference Title
[Conference Category International presentation] Dates 2014.08.07 - 2014.08.07
Invitation Status
Without
Presentation Format
International presentation
Language of Publication
English
Conference Category
Oral presentation (general)

Effect of Online Browsing on Perceived Brand Parity: Cliskstream Analysis of Japanese Brand Website

Speaker
Mototaka Sakashita
Conference Title
[Conference Category International presentation] Dates 2014.08.07 - 2014.08.07
Invitation Status
Without
Presentation Format
International presentation
Language of Publication
English
Conference Category
Oral presentation (general)

Building Relationships with Opinion Leaders and Seekers? The Role of Content on a Brand’s Website

Speaker
Mototaka Sakashita
Conference Title
[Conference Category International presentation] Dates 2015.05.21 - 2015.05.21
Invitation Status
Without
Presentation Format
International presentation
Language of Publication
English
Conference Category
Oral presentation (general)

Information Search Behavior on a Brand Website

Speaker
Mototaka Sakashita
Conference Title
[Conference Category International presentation] Dates 2015.05.22 - 2015.05.22
Invitation Status
Without
Presentation Format
International presentation
Language of Publication
English
Conference Category
Oral presentation (general)