Published papers
Shirai, Miyuri
21-40 items (total 65)
Impact of 'High Quality, Low Price' Appeal on Consumer Evaluations
- Author
- SHIRAI MIYURI
- Publication Title
- Magazine name Journal of Promotion Management Volume 21(Issue 6) Start Page 776 - End Page 797 (Publication Date）2015）
- Authorship Category
- Single Work
- Publication Category
- Research paper (scientific journal)
- Peer-review Status
- With
- ISSN
- 1049-6491
Analyses of Consumers' Cognition Regarding Foods" (2013), Yokohama Business Review
- Author
- Shirai, Miyuri
- Publication Title
- Magazine name Yokohama Business Review Volume 34(Issue 1) Start Page 21 - End Page 39 (Publication Date）2013）
- Authorship Category
- Single Work
- Publication Category
- Research paper (bulletin of university, research institution)
- Peer-review Status
- Without
価格の時間的リフレーミング －自動車の価格表現における使用期間と時間的単位の分析－
- Author
- Shirai Miyuri
- Publication Title
- Volume 32(Issue 2) Start Page 37 - End Page 49 (Publication Date）2012）
- Publication Category
- Research paper (scientific journal)
- Peer-review Status
- Without
A Process Model of the Effect of Temporal Reframing of Price on Purchase Intention
- Author
- Shirai, Miyuri
- Publication Title
- Magazine name Yokohama Business Review Volume 33(Issue 2) Start Page 61 - End Page 71 (Publication Date）2012）
- Publication Category
- Research paper (bulletin of university, research institution)
- Peer-review Status
- Without
Consumer Choice of Retail Formats on Purchasing Foods
- Author
- Shirai, Miyuri
- Publication Title
- Magazine name Yokohama Business Reviw Volume 32(Issue 1) Start Page 127 - End Page 143 (Publication Date）2011）
- Authorship Category
- Single Work
- Publication Category
- Research paper (bulletin of university, research institution)
- Peer-review Status
- Without
Consumer Evaluations regarding Power and Merchandise Sets of Retailers
- Author
- Shirai, Miyuri and Shuzo Abe
- Publication Title
- Magazine name Yokohama Business Review Volume 30(Issue 3&4) Start Page 27 - End Page 41 (Publication Date）2010）
- Authorship Category
- Joint Work
- Publication Category
- Research paper (bulletin of university, research institution)
- Peer-review Status
- Without
Analyzing Price Premiums for Foods in Japan: Measuring Consumers' Willingness to Pay for Quality Related Attributes
- Author
- Shirai, Miyuri
- Publication Title
- Magazine name Journal of Food Products Marketing Volume 16(Issue 2) Start Page 184 - End Page 198 (Publication Date）2010）
- Authorship Category
- Single Work
- Publication Category
- Research paper (scientific journal)
- Peer-review Status
- With
Product Satisfaction and Store Satisfaction
- Author
- Abe, Shuzo and Miyuri Shirai
- Publication Title
- Magazine name Yokohama Business Review Volume 31(Issue 2) Start Page 1 - End Page 13 (Publication Date）2010）
- Authorship Category
- Joint Work
- Publication Category
- Research paper (bulletin of university, research institution)
- Peer-review Status
- Without
Consumer Evaluations of Food Quality
- Author
- Shirai, Miyuri
- Publication Title
- Magazine name Yokohama Business Review Volume 29(Issue 4) Start Page 41 - End Page 58 (Publication Date）2009）
- Authorship Category
- Single Work
- Publication Category
- Research paper (bulletin of university, research institution)
- Peer-review Status
- Without
The Effects of Market Structure and Consumer Behavior on the Power Relations between Manufacturer and Retailer
- Author
- Abe, Shuzo and Miyuri Shirai
- Publication Title
- Magazine name Yokohama Business Review Volume 29(Issue 3) Start Page 15 - End Page 27 (Publication Date）2009）
- Authorship Category
- Joint Work
- Publication Category
- Research paper (bulletin of university, research institution)
- Peer-review Status
- Without
Investigation of Emotional Responses to an Unexpected Price
- Author
- Shirai, Miyuri
- Publication Title
- Magazine name Australasian Marketing Journal Volume 17(Issue 1) Start Page 2 - End Page 8 (Publication Date）2009）
- Authorship Category
- Single Work
- Publication Category
- Research paper (scientific journal)
- Peer-review Status
- With
小売業態と食品市場の価格に関する消費者の評価
- Author
- Shirai, Miyuri
- Publication Title
- Volume 41(Issue 1) Start Page 4 - End Page 14 (Publication Date）2009）
- Authorship Category
- Single Work
- Publication Category
- Research paper (scientific journal)
- Peer-review Status
- Without
An Analysis of Consumers' Cognitive and Emotional Responses on Price
- Author
- Shirai, Miyuri
- Publication Title
- Magazine name Yokohama Business Review Volume 30(Issue 1) Start Page 119 - End Page 135 (Publication Date）2009）
- Authorship Category
- Single Work
- Publication Category
- Research paper (bulletin of university, research institution)
- Peer-review Status
- Without
Consumers' Purchase Decisions for Foods
- Author
- Shirai, Miyuri
- Publication Title
- Magazine name Yokohama Business Review Volume 30(Issue 2) Start Page 31 - End Page 45 (Publication Date）2009）
- Authorship Category
- Single Work
- Publication Category
- Research paper (bulletin of university, research institution)
- Peer-review Status
- Without
Bilateral Perceptions of Power Relationships: Manufacturers vs. Retailers
- Author
- Abe, Shuzo and Miyuri Shirai
- Publication Title
- Magazine name Yokohama Journal of Social Sciences Volume 13(Issue 3) Start Page 1 - End Page 15 (Publication Date）2008）
- Authorship Category
- Joint Work
- Publication Category
- Research paper (bulletin of university, research institution)
- Peer-review Status
- Without
Consumer Evaluations of Manufacturers and Retailers: The Case in Japan
- Author
- Shirai, Miyuri and Shuzo Abe
- Publication Title
- Magazine name Proceedings of Global Marketing Conference (Publication Date）2008/03）
- Authorship Category
- Joint Work
- Publication Category
- Research paper (international conference proceedings)
- Peer-review Status
- With
Consumer Perceptions of Distribution Environment
- Author
- Shirai, Miyuri and Shuzo Abe
- Publication Title
- Magazine name Yokohama Business Review Volume 28(Issue 1&2) Start Page 63 - End Page 78 (Publication Date）2007）
- Authorship Category
- Joint Work
- Publication Category
- Research paper (bulletin of university, research institution)
- Peer-review Status
- Without
Perceptions of Price Premiums: The Relationship with Brand Personality
- Author
- Shirai, Miyuri
- Publication Title
- Magazine name Yokohama Business Review Volume 26(Issue 3&4) Start Page 15 - End Page 30 (Publication Date）2006）
- Authorship Category
- Single Work
- Publication Category
- Research paper (bulletin of university, research institution)
- Peer-review Status
- Without
Consumer Perceptions of Price Premiums
- Author
- Shirai, Miyuri
- Publication Title
- Magazine name Advances in Consumer Studies Volume 12(Issue 1&2) Start Page 37 - End Page 52 (Publication Date）2006）
- Authorship Category
- Single Work
- Publication Category
- Research paper (scientific journal)
- Peer-review Status
- With
ブランド・パーソナリティの支払い価値 －ブランド間の比較
- Author
- Shirai, Miyuri
- Publication Title
- Start Page 17 - End Page 22 (Publication Date）2006）
- Authorship Category
- Single Work
- Publication Category
- Research paper (scientific journal)
- Peer-review Status
- Without