Shirai, Miyuri
シライ ミユリ
Shirai, Miyuri
Faculty of Business and Commerce/ProfessorBasic Information
Specialty
Consumer behavior, Marketing
Researcher Number
10303067
Biography
Research experience
1998.04 - 1999.03
Yokohama National University Faculty of Business Administration Assistant Professor
1999.04 - 2002.03
Yokohama National University Faculty of Business Administration Associate professor
1999.08 - 2001.02
Duke University The Fuqua School of Business Visiting scholar
Research
Reseach overview
My research focuses on elucidating the psychological processes underlying consumer decision-making. In particular, it analyzes consumers’ responses to marketing information communicated by companies, incorporating various related factors. A recent focus is sustainable consumption, with an emphasis on exploring effective communication strategies to promote it.
Research Interests
- Consumer Psychology
- Sustainable consumption
- Consumer Behavior
Research areas
Commerce / Consumer Behavior