2025.04.09
On Monday, April 7, 2025, the 2025 Kick-off Lecture was held at the Keio University Shonan Fujisawa Campus (SFC).
The Kick-off Lecture is held annually for new students beginning their university life and current students starting a new semester. By inviting distinguished individuals from various fields to give lectures, the event aims to help students learn the importance of spending their future student life meaningfully and to cultivate an attitude toward academic pursuits and an ability to accurately perceive social changes.
For the 2025 academic year, Ms. Rika Sueyoshi, Representative Director of the Ethical Association Japan, gave a lecture titled "The Ethical 'Yardstick' Needed for the Coming Era."
Addressing the students who will shape the future of society, Ms. Sueyoshi shared her personal experiences, discussing what inspired her to engage with ethical issues, the ethical mindset required for the coming era, and what actions can be taken to incorporate it into daily life.
During the Q&A session, many questions were raised by inspired students, such as, "How can we think about ethics to make it a personal matter?" and Ms. Sueyoshi responded with a passionate message.
Photography: Takeshi Kishi et al.
◆Rika Sueyoshi
Graduated from the Keio University Faculty of Policy Management. She has traveled to various parts of the world as a "Mystery Hunter" for the TBS program "Sekai Fushigi Hakken!"
She established the Ethical Association Japan in 2015. Through courses, lectures, policy recommendations, and textbook writing, she works to promote ethical thinking and ethical consumption.
She serves as an advisor to corporations and local governments, and as a member of government policy review committees, including the Central Environment Council and the Consumer Education Promotion Council.
Source: General Affairs Section, Shonan Fujisawa Campus (SFC) Office