Keio University

Published papers

Lee, Jinah

41-53 items (total 53)

事前ブランド態度が知覚されたユーモアの広告効果に及ぼす影響

Author
李津娥
Publication Title
Volume 13(Issue 3) Start Page 183 - End Page 190 (Publication Date)1998/03)
Authorship Category
Single Work
Peer-review Status
With

テレビ・コマーシャルを題材としたコミュニケーションに関する探索的研究-その規定因およびテレビ・コマーシャルの視聴行動との関連-

Author
李津娥
Publication Title
Start Page 33 - End Page 46 (Publication Date)1998/08)
Authorship Category
Single Work
Peer-review Status
With

広告効果に及ぼす知覚されたユーモアの影響-反復接触との関連を中心として

Author
李津娥
Publication Title
Volume 50(Issue 2) Start Page 231 - End Page 248 (Publication Date)2000/03)
Authorship Category
Single Work

ユーモア広告のタイプと広告態度

Author
李津娥
Publication Title
Start Page 59 - End Page 69 (Publication Date)2001/08)
Authorship Category
Single Work
Peer-review Status
With

コミュニケーションとユーモア知覚-そのメカニズムと規定因に関する一考察

Author
李津娥
Publication Title
Volume 52(Issue 1) Start Page 119 - End Page 139 (Publication Date)2001/09)
Authorship Category
Single Work

広告とユーモア知覚-その心理過程についての探索的研究

Author
李津娥
Publication Title
Start Page 77 - End Page 87 (Publication Date)2002/10)
Authorship Category
Single Work
Peer-review Status
With

Humor in Advertising: A Comparative Study between Japan and Korea

Author
Jinah Lee
Publication Title
Magazine name Annals of The Institute for Comparative Studies of Culture Publisher Institute for Comparative Studies of Culture, Tokyo Women's Christian University Start Page 17 - End Page 29 (Publication Date)2006/01)
Authorship Category
Single Work

2007年参院選広告に見る政党の「争点提示」と「イメージ構築」戦略

Author
李津娥
Publication Title
Start Page 29 - End Page 45 (Publication Date)2008/08)
Authorship Category
Single Work
Peer-review Status
With

外国人女性の描写-ファッション雑誌の広告を対象として-

Author
李津娥
Publication Title
Start Page 10 - End Page 11 (Publication Date)2009/03)
Authorship Category
Single Work

Multilingul Experiences, Media Consumption, and Transnational Identity in a Double Diasporic Context: The Case of Korean-Chinese in Japan

Author
Jinah Lee & Kwangho Lee
Publication Title
Magazine name Keio Communication Review Start Page 27 - End Page 39 (Publication Date)2015/03)
Authorship Category
Joint Work

Diasporic Identity and Media Consumption among Korean-Chinese Diaspora: The Case of Shanghai and Tokyo

Author
Kwangho Lee & Jinah Lee
Publication Title
Magazine name Keio Communication Review Start Page 21 - End Page 36 (Publication Date)2014/03)
Authorship Category
Joint Work

Overcoming Gendered Images: Japanese Women Politicians’ Self-Presentation on Twitter

Author
Jinah Lee & Kwangho Lee
Publication Title
Magazine name Philosophy Start Page 91 - End Page 109 (Publication Date)2015/03)
Authorship Category
Joint Work

Gendered Reactions to Women Politicians in Japan: The Role of Media Use and Political Cynicism

Author
Jinah Lee & Kwangho Lee
Publication Title
Magazine name Keio Communication Review Start Page 21 - End Page 38 (Publication Date)2016/03)
Authorship Category
Joint Work