Keio University

Koara papers

Shirai, Miyuri

1-8 items (total 8)

How do core customers evaluate vertical line extensions?

Author
Shirai, Miyuri
Publication Title
Magazine name Mita business review Volume 66(Issue 3) Start Page 145 - End Page 158 (Publication Date)2023/08)
ISSN
0544571X

Research on product packaging design

Author
Shirai, Miyuri
Publication Title
(Publication Date)2023)

Research on the relationship between implicit theories and consumer behavior

Author
Shirai, Miyuri
Publication Title
(Publication Date)2021)

Implicit theories and intertemporal choices : the moderating effects of psychological time and optimism

Author
Shirai, Miyuri
Publication Title
Magazine name Mita business review Volume 63(Issue 4) Start Page 123 - End Page 136 (Publication Date)2020/10)
ISSN
0544571X

Research on the relationship between implicit theories and consumer behavior

Author
Shirai, Miyuri
Publication Title
(Publication Date)2020)

Research on the relationship between implicit theories and consumer behavior

Author
Shirai, Miyuri
Publication Title
(Publication Date)2019)

Studies on the mechanism of semantic cues effects in consumer behavior

Author
Shirai, Miyuri
Publication Title
(Publication Date)2018)

Studies on unit pricing

Author
Shirai, Miyuri
Publication Title
(Publication Date)2017)