Presentations
Ono, Akinori
1-20 items (total 87)
"The Jilting Effect in Mass Customization Systems: Switching Behavior of Consumers That Abandon Ordering Attractive Products"
- Speaker
- Akinori Ono, Yusuke Iwama, Ryohei, Kitazawa, Haruka Sekiguchi, Suzu Tsuchiya, Simpei Yanagihara
- Conference Title
- [Conference Category Domestic presentation] Conference Title 8th Conference 2019（Venue Hosei University, Tokyo） Organizer Japan Marketing Academy Dates 2019.10.20 - 2019.10.20
- Organizer
- Japan Marketing Academy
- Invitation Status
- Without
- Presentation Format
- Domestic presentation
- Language of Publication
- Japanese
- Conference Category
- Oral presentation (general)
"The Effect of Photo-sharing via SNS on Consumer Engagement and Enjoyment"
- Speaker
- Akinori Ono, Ryosuke Shimizu, Yongyi Wang
- Conference Title
- [Conference Category International presentation] Conference Title 2019 AMA Winter Educators' Conference Organizer American Marketing Association Dates 2019.02 - 2019.02
- Organizer
- American Marketing Association
- Invitation Status
- Without
- Presentation Format
- International presentation
- Language of Publication
- English
- Conference Category
- Oral presentation (general)
"The Effects of Visual Complexity on Consumer Response to the Cluster of Ads"
- Speaker
- Keito Kowata, Lisa Kitajima, Harue Hirama, Akinori Ono
- Conference Title
- [Conference Category International presentation] Conference Title KSMS 2018 International Conference Organizer Korean Scholars of Marketing Science Dates 2018.11 - 2018.11
- Organizer
- Korean Scholars of Marketing Science
- Invitation Status
- With
- Presentation Format
- International presentation
- Language of Publication
- English
- Conference Category
- Oral presentation (general)
"The Jilting Effect in Mass Customization Systems"
- Speaker
- Akinori Ono Yusuke Iwama Ryohei Kitazawa Haruka Sekiguchi Akane Takahashi Suzu Tsuchiya Shimpei Yanagihara
- Conference Title
- Conference Title KSMS 2016 International Conference Organizer Korean Scholars of Marketing Science Dates 2018.11 - 2018.11
- Organizer
- Korean Scholars of Marketing Science
- Invitation Status
- Without
- Language of Publication
- English
- Conference Category
- Oral presentation (general)
"Does Photo Sharing Via SNS Reduce or Enhance Travel Engagement and Enjoyment?"
- Speaker
- Akinori Ono Ryosuke Shimizu Yongyi Wang
- Conference Title
- Conference Title GAMMA Global Marketing Conference Organizer Global Alliance of Marketing and Management Associations/American Marketing Association Dates 2018.09 - 2018.09
- Organizer
- Global Alliance of Marketing and Management Associations/American Marketing Association
- Invitation Status
- Without
- Language of Publication
- English
"Negative Impacts of Online Word-of-Mouth Communication: The Role of Envym"
- Speaker
- Akinori Ono Ryosuke Shimizu
- Conference Title
- Conference Title GAMMA Global Marketing Conference Organizer Global Alliance of Marketing and Management Associations/American Marketing Association Dates 2018.09 - 2018.09
- Organizer
- Global Alliance of Marketing and Management Associations/American Marketing Association
- Invitation Status
- Without
- Language of Publication
- English
"Three Kinds of Anthropomorphized Brands and Consumer Preference: Mediating Effects of Instrumental and Terminal Materialism"
- Speaker
- Akinori Ono Masaki Aiba Koshi Takeda Hanako Hokari Tetsuya Ichikawa
- Conference Title
- [Conference Category International presentation] Conference Title GAMMA Global Marketing Conference（Venue Tokyo, Japan） Organizer Global Alliance of Marketing and Management Associations/American Marketing Association Dates 2018.09 - 2018.09
- Organizer
- Global Alliance of Marketing and Management Associations/American Marketing Association
- Invitation Status
- Without
- Presentation Format
- International presentation
- Language of Publication
- English
- Conference Category
- Oral presentation (general)
"The Effect of e-WOM Receivers' Envy on Their Behavior Through Social Networking Sites"
- Speaker
- Akinori Ono Ryosuke Shimizu
- Conference Title
- Conference Title AMS World Marketing Congress Organizer Academy of Marketing Science Dates 2017.11 - 2017.11
- Organizer
- Academy of Marketing Science
- Invitation Status
- Without
- Language of Publication
- English
"Do Low Self-Esteem Consumers Evaluate Products Advertised with Attractive Endorsers Highly or Lowly?"
- Speaker
- Akinori Ono Yuka Eguro Taichi Narisawa Naoki Nomura Takaya Sato Yuna Sato Yuta Shibamoto Soichiro Yoshida
- Conference Title
- [Conference Category International presentation] Conference Title 2017 AMA Summer Educators' Conference（Venue San Francisco, CA） Organizer Global Alliance of Marketing and Management Associations Dates 2017.08 - 2017.08
- Organizer
- Global Alliance of Marketing and Management Associations
- Invitation Status
- Without
- Presentation Format
- International presentation
- Language of Publication
- English
- Conference Category
- Oral presentation (general)
"High-NFU (Need for Uniqueness) Consumers’ Intention to Generate WOM about Luxury Goods"
- Speaker
- Akinori Ono Mai Kikumori Haoying Wang
- Conference Title
- [Conference Category International presentation] Conference Title GAMMA Global Fashion Management Conference（Venue University of Vienna (Vienna, Austria)） Organizer Global Alliance of Marketing and Management Associations Dates 2017.07 - 2017.07
- Organizer
- Global Alliance of Marketing and Management Associations
- Invitation Status
- Without
- Presentation Format
- International presentation
- Language of Publication
- English
- Conference Category
- Oral presentation (general)
"Is the Effect of Luxury Advertising on Consumer Evaluations of Fushion Brands Positive or Negative?"
- Speaker
- Akinori Ono Yuka Eguro Taichi Narisawa Naoki Nomura Takaya Sato Yuna Sato Yuta Shibamoto Soichiro Yoshida
- Conference Title
- [Conference Category International presentation] Conference Title GAMMA Global Fashion Management Conference（Venue University of Vienna (Vienna, Austria)） Organizer Global Alliance of Marketing and Management Associations Dates 2017.07 - 2017.07
- Organizer
- Global Alliance of Marketing and Management Associations
- Invitation Status
- Without
- Presentation Format
- International presentation
- Language of Publication
- English
- Conference Category
- Oral presentation (general)
"The Effect of e-WOM Receivers' Envy on Their Behavior"
- Speaker
- Akinori Ono Ryosuke Shimizu
- Conference Title
- [Conference Category International presentation] Conference Title AMS Global Marketing Conference（Venue University of Canterbury (Christchurch, New Zealand)） Organizer Academy of Marketing Science Dates 2017.06 - 2017.06
- Organizer
- Academy of Marketing Science
- Invitation Status
- Without
- Presentation Format
- International presentation
- Language of Publication
- English
- Conference Category
- Oral presentation (general)
"Differences in Types of Product customization: Comparison of Japanese and Western Firms"
- Speaker
- Seiji Endo Akinori Ono
- Conference Title
- [Conference Category International presentation] Conference Title 16th International Marketing Trends Conference（Venue Universidad Carlos III de Madrid (Madrid, Spain)） Organizer International Marketing Trends Conference Dates 2017.01 - 2017.01
- Organizer
- International Marketing Trends Conference
- Presentation Format
- International presentation
- Language of Publication
- English
- Conference Category
- Oral presentation (general)
"The Effects of Advertisement on Product Evaluation: Focusing on Two Types of Self-Esteem"
- Speaker
- Lisa Hiraga Yuka Eguro Taichi Narisawa Naoki Nomura Akinori Ono Yuna Sato Yuta Shibamoto Soichiro Yoshida Akinori Ono
- Conference Title
- Conference Title KSMS 2016 International Conference（Venue Yonsei University (Seoul, Korea)） Organizer Korean Scholars of Marketing Science Dates 2016.11 - 2016.11
- Organizer
- Korean Scholars of Marketing Science
- Invitation Status
- With
- Language of Publication
- English
"Social Influences as Determinants of Anime Pilgrimage"
- Speaker
- Akinori Ono Ryosuke Shimizu Sumiaki Kawamura Yasuto Nishimori Yuki Oguro Sari yamamoto
- Conference Title
- [Conference Category International presentation] Conference Title The 3rd International Conference of Asian Marketing Associations（Venue Peking University (Beijing, China)） Organizer International Conference of Asian Marketing Associations Dates 2016.10 - 2016.10
- Organizer
- International Conference of Asian Marketing Associations
- Invitation Status
- Without
- Presentation Format
- International presentation
- Language of Publication
- English
- Conference Category
- Oral presentation (general)
"Why Do Negative E-WOM Messages Sometimes Positively Influence Consumer Attitude?"
- Speaker
- Mai Kikumori Akinori Ono
- Conference Title
- [Conference Category International presentation] Conference Title GAMMA Global Marketing Conference Organizer Global Alliance of Marketing and Management Associations/American Marketing Association Dates 2016.07 - 2016.07
- Organizer
- Global Alliance of Marketing and Management Associations/American Marketing Association
- Invitation Status
- Without
- Presentation Format
- International presentation
- Language of Publication
- English
"What Determines Anime Pilgrims' Visit Intention and Destination Loyalty?"
- Speaker
- Akinori Ono Ryosuke Shimizu Sumiaki Kawamura Yasuto Nishimori Yuki Oguro Sari yamamoto
- Conference Title
- [Conference Category International presentation] Conference Title GAMMA Global Marketing Conference Organizer Global Alliance of Marketing and Management Associations/American Marketing Association Dates 2016.07 - 2016.07
- Organizer
- Global Alliance of Marketing and Management Associations/American Marketing Association
- Invitation Status
- Without
- Presentation Format
- International presentation
- Language of Publication
- English
- Conference Category
- Oral presentation (general)
"Two Health Claim Regulatory Systems in Japan: The Impacts on Consumer Evaluations of Food Products"
- Speaker
- Makoto Ono Akinori Ono
- Conference Title
- [Conference Category International presentation] Conference Title GAMMA Global Marketing Conference Organizer Global Alliance of Marketing and Management Associations/American Marketing Association Dates 2016.07 - 2016.07
- Organizer
- Global Alliance of Marketing and Management Associations/American Marketing Association
- Invitation Status
- Without
- Presentation Format
- International presentation
- Language of Publication
- English
- Conference Category
- Oral presentation (general)
"Some Determinants of Inverse Effects of Positive and Negative Electronic Word-of-mouth Messages on Consumer Attitude"
- Speaker
- Mai Kikumori Akinori Ono
- Conference Title
- [Conference Category International presentation] Conference Title The 45th European Marketing Academy Annual Conference（Venue Norwegian Business School (Oslo, Norway)） Organizer European Marketing Academy Dates 2016.05 - 2016.05
- Organizer
- European Marketing Academy
- Invitation Status
- Without
- Presentation Format
- International presentation
- Language of Publication
- English
- Conference Category
- Oral presentation (general)
"The Impacts of NFU (Need for Uniqueness) on WOM (Word of Mouth): Considering the Difference Between Luxury and Ordinary Goods"
- Speaker
- Akinori Ono Mai Kikumori Haoying Wang
- Conference Title
- [Conference Category International presentation] Conference Title Mystique of Luxury Brands Conference（Venue Shanghai, China） Organizer Curtin University Dates 2016.05 - 2016.05
- Organizer
- Curtin University
- Invitation Status
- With
- Presentation Format
- International presentation
- Language of Publication
- English
- Conference Category
- Oral presentation (general)