Summary
"Ideation & Activation" is a framework for designing a vision or creating value by anticipating social needs. It leads to the discovery of new research topics and their social implementation.
Our team organizes Keio researchers to provide our clients with comprehensive solutions that tackle the pressing social issues and business challenges that corporations and local governments face.
We are determined to deploy academic knowledge to the public, and then we actively identify emerging social needs. As we address current challenges, transforming these needs into state-of-the-art research topics, we are enhancing our research capabilities and driving innovation.
Project Members

Principal Investigator
Takahiro Hoshino
ProfessorFaculty of EconomicsInformatics/Statistical science

Sub Project Members
Data Science

Principal Investigator
Takahiro Hoshino
ProfessorFaculty of EconomicsInformatics/Statistical science
Takahiro Yakoh
ProfessorGraduate School of System Design and ManagementInformatics / Mechanics and mechatronics
Kenichi Tanaka
ProfessorFaculty of Science and TechnologyOperations Research, System EngineeringFinancial planning and legacy concerns for elderly people living alone


Noriyoshi Yanase
ProfessorFaculty of Business and CommerceMoney and finance (Insurance)
Affective Neuroscience

Principal Investigator
Yuri Terasawa
Associate ProfessorFaculty of LettersExperimental psychology, Basic brain sciences
Principal Investigator
Sub Project:New Lifestyle Value

