Elucidating the decision-making process through objective data

This research is to capture the movement of brain waves（EEG） at the very moment when people make decisions, and to find out which values of brain waves are high enough to make satisfactory decisions, using the most common decision-making process in daily life, i.e., the purchase of products, as experimental material. Decision making is a phenomenon that appears not only in marketing, but in all other situations, and we envision extending the research to other fields based on this study.

About Project Members, Researchers.pdf

Note: ◎ indicates the project leader