Keio University

Research Projects 2024

2024 Keio Gijuku Academic Development Funds Collection of Research Papers: Reconsideration of the Functions and Roles of the 'Market'

Full Text. Reconsideration of the Functions and Roles of the 'Market'


Hamana Hitomi, "Healthy Competition and Actual Conditions in the Medical and Long-Term Care Provision System"

Project Theme: "Healthy Competition and Actual Conditions in the Medical and Long-Term Care Provision System"

Project Leader: Kenjo Yoshikazu


Ni Rui, "Use Creation and Product Creation by Consumers"

Project Theme: "Research on the Determinants of Use Creation by Users"

Project Leader: Hamaoka Yutaka


Kang Dongge, "On the Relationship between Belief Systems and Management Accounting Systems in the Internal Market of Corporate Groups—Through a Questionnaire Survey—"

Project Theme: "The Impact of Changes in the Functions and Roles of the Market on Management Accounting"

Project Leader: Yokota Eri


Den Shinichiro, "Differences in Consumer Behavior between Urban and Rural Areas"

Project Theme: "Empirical Analysis of the Differences in the Roles of Purchasing Channels between Urban and Rural Areas"

Project Leader: Shimizu Satoshi


Kitazawa Ryohei, "The Influence of Self-Concept Clarity on the Choice of Consumption Style"

Project Theme: "Liquid Consumption and Sustainability"

Project Leader: Ono Akinori


Ge Qinyi, "Crafters’ Multiple Identities and Practices: Navigating the Dilemma of Innovation and Tradition"

Project Theme: "The Dynamism of Craftsperson Identity and Innovativeness"

Project Leaders: Wang Yingyan, Shibata Akira


Arakawa Kota, "The Relationship between Determinants of In-housing Logistics Functions of Retail Companies and Corporate Performance—Considering Omnichannelization—"

Project Theme: "Reconsideration of the Functions and Roles of Distribution Channels"

Project Leader: Takada Hideaki


Nagahashi Akiko, "Utilitarianism or Hedonism? A Comparison of B2B/B2C Brand Communities"

Project Theme: "Research on B2B User Communities"

Project Leader: Yamamoto Akira