2022 Keio Gijuku Academic Development Funds Collection of Research Papers: “Economy and Management for a Sustainable Society”
Full Text: Economy and Management for a Sustainable Society
Fukuchi, Shunno, “CSR and Brand Equity—A Review of Existing Research Using Secondary Data—”
Project Theme: “The Role of Marketing in Corporate Sustainability”
Project Leader: Takahashi, Ikuo
Urushina, Hitomi, “Sustainability of Community-Based Healthcare—Building Trust Relationships and the Future of the System by Regional Medical Cooperation Promotion Corporations—”
Project Theme: “The Reality of Collaboration Among Medical Institutions to Enhance the Sustainability of Medical Management and Community-Based Healthcare”
Project Leader: Kenjo, Yoshikazu
Waki, Takuya, “A Study on the Effectiveness of Company-Wide Strategies for Fraud Prevention—On Balancing Profitability, Social Responsibility, and Ethics—”
Project Theme: “Sustainable Society and Corporate Dynamic Capability”
Project Leader: Kikuzawa, Kenshu
Wang, Shan, “The Impact of Social Crowding on Consumer Responses to Brand Logos in Virtual Spaces”
Project Theme: “Advertising and Marketing Activities and Their Environment”
Project Leader: Ono, Akinori