Keio University

Research Projects 2015

2015 Graduate School Advanced Research Promotion Project Report: 'The Future of Corporate Governance in Japan'


Sohiro, Momo, 'The Relationship between Corporate Social Responsibility and Employee Efficiency: From the Perspective of Explicit and Implicit Stakeholders and Transaction Costs'

Project Theme: 'The Relationship between Corporate Governance and Corporate Performance'

Project Leader: Daisuke Okamoto


Horiguchi, Tetsuo, 'Cognitive Processing Patterns of Development Managers in Highly Innovative New Product Development and Their Outcomes'

Project Theme: 'The Role of Marketing in Achieving Sustainable Corporate Success'

Project Leader: Ikuo Takahashi


Kikuzakari, Mai, 'The Effects of Online Communication Promotion Campaigns—Focusing on Consumer Information Reception—'

Project Theme: 'Governance of Marketing Communication Activities'

Project Leader: Akinori Ono


Hashimoto, Tomoaki, 'An Economic Analysis of Corporate Governance—The Internal Contradictions Latent in the Corporate Governance Code—'

Project Theme: 'A New Institutional Economics Analysis of Corporate Governance'

Project Leader: Kenshu Kikuzawa


Yasunari Ikeda, Kyoko Go, Qing Ma, Yingxuan Zhuang, Xinyi Zhang, and Shumin Liu, 'The Rise and Fall of Online Opinion Leaders'

Project Theme: 'Governance and Marketing'

Project Leader: Yutaka Furuoka


Hotsuka, Yudai, 'A Review of the Institutional Design and Operation of Performance Evaluation Systems'

Project Theme: 'An Examination of Group Management, Management Control Systems, and Leadership'

Project Leader: Eri Yokota


"Synergy of Stretch Cost Targets and Concurrent Processes: Creating Dynamic Tension for Target Cost Management in Japanese Manufacturing Firms" Eisuke Yoshida, Keita Masuya

Project Theme: 'Tension Management for Strengthening Corporate Competitiveness'

Project Leader: Eisuke Yoshida


Collection of Presentation Abstracts (Held on June 11, 2016)