Commercial Science
“Commercial Science” is synonymous with “marketing” in a broad sense. This discipline is systematically sub-divided into “macromarketing” and “micromarketing.” In the subfield of micromarketing, Japan’s distribution network, the structure of trades between Japan and the United States, or the EU transaction system, for example, will be investigated. The subfield also includes analyses of how macro phenomena are influenced by various factors that are characterized by micro and macro elements. This provides implications for policy makers regarding institutional designs for what is ideal at the macro level. Further to this, the History of Marketing Thought and Methodologies of Commercial Science, which do not fall under the categories of either micro or macro, are categorized as macromarketing issues for the sake of convenience. On the other hand, in the subfield of micromarketing, the focus will be on the aggregation at the micro level, for example, the behavior of manufacturers, wholesalers, retailers, and consumers. As in the case of the aforementioned macromarketing studies, various methods for description, explanation and management are being explored.
Faculty Members
Lecturer | Field | Publications |
|---|---|---|
Professor Akinori Ono | Marketing(Advertisement & Consumer Behaviour) | “Do celebrities in advertisements matter? Familiar endorsers as an accelerator of gestural cues of persuasion” International Journal of Advertising（coauthored，2024）、“Anime pilgrimage in Japan: Focusing social influences as determinants,” Tourism Management（coauthored，2020） |
Professor Takuya Satomura | Marketing Science Marketing & Consumer Behavior Measurement Model Marketing Data Analaysis | "Copy Alert: A Method and Metric to Detect Visual Copycat Brands", Journal of Marketing Research,Vol.51,No.1, pp.1-13（Co-Authored，2014）、“Multiple Constraint Choice Models with Corner and Interior Solutions”, Marketing Science, Vol.30，No.3，pp.481-490 (Co-Authored，2011) |
Professor Akira Shimizu | Consumer Behavior Marketing Research Marketing Strategy | “New Consumer Behavior Theories from Japan”（Springer, 2021） |
Professor Yuncheol Jeong | Marketing Economics Commercial Science Applied Microeconomics | “Positioning, pricing strategies and firm profits in a market with switching costs and staying costs” Information Economics and Policy（Co-Authored，2018）、“Commitment to a strategy of uniform pricing in a two-period duopoly with switching costs”, Journal of Economics （Co-Authored，2009）、 |
Professor Miyuri Shirai | Consumer Behavior | “Vertical Line Extensions: Consumers’ Preferences for Downward and Upward Extensions”, Asia Pacific Journal of Marketing and Logistics, 35(8), pp. 2047-2065, 2023, “Which Loyalty Program Do Customers Prefer: A Coalition Program or a Single-firm Program?”, Journal of Services Marketing, 37(5), pp. 563-573, 2023, “The Role of Implicit Theories in Consumer Intertemporal Preference”, Journal of Consumer Marketing, 40 (7), pp. 815-825, 2023 |
Professor Hidesuke Takata | Marketing Distribution | “Human asset specificity, physical asset specificity, and direct distribution,” Industrial Marketing Management , 105, 515-531, 2022 (with Mark E. Parry)、“Transaction costs and capability factors in dual or indirect distribution channel selection: An empirical analysis of Japanese manufacturers,” Industrial Marketing Management , 83, 94-103, 2019、“Effects of industry forces, market orientation, and marketing capabilities on business performance: An empirical analysis of Japanese manufacturers from 2009 to 2011,” Journal of Business Research , 69(12), 5611-5619, 2016 |
Professor Yutaka Hamaoka | WOM Marketing Product Development Theory Innovation Management | |
Professor Hikaru Yamamoto | Marketing Theory Marketing Strategy | “Angels or demons? Classifying desirable heavy users and undesirable power sellers in online C2C marketplace”,（共著, Journal of Computational Social Science, 2（2）, 2019) |
Associate Professor Ryosuke Igari | Marketing Research Marketing Science Business Statistics | "Modelling Viewing Patterns of Serial TV Dramas Considering Live Viewing and Time Shifting", Journal of Choice Modelling, 55, 1-16 (2025)、"A Bayesian Data Combination Approach for Repeated Durations under Unobserved Missing Indicators: Application to Interpurchase-Timing in Marketing”, Computational Statistics & Data Analysis, 126, 150-166（Co-Authored, 2018） |