Published papers
Tada, Rei
1-9 items (total 9)
How Short-Form Videos Shape Consumer Responses under Uncertainty in Marketing
- Author
- Hao Wang, Rei Tada
- Publication Title
- (Publication Date）2026/11）
- Role
- Last Author
- Authorship Category
- Joint Work
- Publication Category
- Research paper (international conference proceedings)
- Peer-review Status
- With
User Response to Product Design Creativity: Effect of Unconscious Thought
- Author
- Rei Tada, Sotaro Katsumata
- Publication Title
- (Publication Date）2026/06）
- Role
- First Author Corresponding Author
- Authorship Category
- Joint Work
- Publication Category
- Research paper (scientific journal)
- Peer-review Status
- With
消費者行動論のための無意識的思考研究の体系化
- Author
- 多田伶, 勝又壮太郎
- Publication Title
- (Publication Date）2020/03）
- Role
- First Author Corresponding Author
- Authorship Category
- Joint Work
- Publication Category
- Research paper (scientific journal)
- Peer-review Status
- With
消費者の知覚混乱度と購買後評価の関係性: 情報処理プロセスに注目した実証的検討
- Author
- 多田伶, 勝又壮太郎
- Publication Title
- (Publication Date）2020/09）
- Authorship Category
- Joint Work
- Publication Category
- Research paper (scientific journal)
- Peer-review Status
- With
デザインをとりまく社会変容の定量分析: アイデンティティとイメージの観点から
- Author
- 多田伶, 金勝鎮, 勝又壮太郎
- Publication Title
- (Publication Date）2022/03）
- Role
- First Author
- Authorship Category
- Joint Work
- Publication Category
- Research paper (scientific journal)
- Peer-review Status
- With
消費者思考モード尺度の作成
- Author
- 多田伶, 勝又壮太郎
- Publication Title
- (Publication Date）2023/03）
- Role
- First Author Corresponding Author
- Authorship Category
- Joint Work
- Publication Category
- Research paper (scientific journal)
- Peer-review Status
- With
地酒メーカーにおける顧客感動体験の創出と価値共創: グラウンデッド・セオリー・アプローチによる分析
- Author
- 多田伶, 金勝鎮
- Publication Title
- (Publication Date）2025/06）
- Role
- First Author Corresponding Author
- Authorship Category
- Joint Work
- Publication Category
- Research paper (scientific journal)
- Peer-review Status
- With
Customer-Centric Business Model Innovation: A Case of Japanese Department Store
- Author
- Rei Tada, Seungjin Kim
- Publication Title
- (Publication Date）2024/12）
- Role
- First Author Corresponding Author
- Authorship Category
- Joint Work
- Publication Category
- Research paper (international conference proceedings)
- Peer-review Status
- With
From Satisfaction to Loyalty: How SDGs Alignment Shapes Customer Relationships
- Author
- Yu Watanabe, Hao Wang, Rei Tada
- Publication Title
- (Publication Date）2025/12）
- Role
- Last Author
- Authorship Category
- Joint Work
- Publication Category
- Research paper (international conference proceedings)
- Peer-review Status
- With