Published papers
Sakashita, Mototaka
41-54 items (total 54)
The Effect of Brand Knowledge on Consumer Information Search
- Author
- Mototaka Sakashita
- Publication Title
- Magazine name Proceedings of the Society for Consumer Psychology 2004 Winter Conference (Publication Date）2004/02）
- Authorship Category
- Single Work
- Publication Category
- Research paper (international conference proceedings)
- Peer-review Status
- With
消費者行動のモデル化の試み：歴史的経緯
- Author
- 坂下玄哲
- Publication Title
- Volume 50(Issue 1) Start Page 97 - End Page 114 (Publication Date）2005/03）
- Authorship Category
- Single Work
- Publication Category
- Research paper (scientific journal)
- Peer-review Status
- Without
How Consumers Evaluate Products: Information Acquisition Strategy by Brand Names or Attributes
- Author
- Mototaka Sakashita
- Publication Title
- Magazine name Proceedings of the Society for Consumer Psychology 2007 Winter Conference (Publication Date）2007/02）
- Authorship Category
- Single Work
- Publication Category
- Research paper (international conference proceedings)
- Peer-review Status
- With
購買行動の反復性要因を探るーブランド選択と広告コミュニケーションへの示唆
- Author
- 杉本徹雄, 堀内圭子, 坂下玄哲
- Publication Title
- Start Page 11 - End Page 16 (Publication Date）2008/02）
- Authorship Category
- Joint Work
- Publication Category
- Research paper (scientific journal)
- Peer-review Status
- Without
消費者情報探索：論点と方法
- Author
- 坂下玄哲
- Publication Title
- Volume 28(Issue 2) Start Page 135 - End Page 143 (Publication Date）2008/09）
- Authorship Category
- Single Work
- Publication Category
- Research paper (scientific journal)
クロスメディア効果に関する考察 企業サイト閲覧行動と広告評価の関係を手がかりに
- Author
- 坂下玄哲
- Publication Title
- Start Page 18 - End Page 23 (Publication Date）2012/02）
- Authorship Category
- Single Work
- Publication Category
- Research paper (scientific journal)
- Peer-review Status
- Without
消費者の個人差要因と情報探索行動の関連性分析
- Author
- 坂下玄哲
- Publication Title
- Volume 32(Issue 1) Start Page 127 - End Page 147 (Publication Date）2015/03）
- Authorship Category
- Single Work
- Publication Category
- Research paper (scientific journal)
- Peer-review Status
- Without
リピート購買要因の探索的研究～トライアル購買との関連を手がかりに～
- Author
- 坂下玄哲, 杉本徹雄, 堀内圭子
- Publication Title
- Volume 28(Issue 3) Start Page 16 - End Page 27 (Publication Date）2009/01）
- Authorship Category
- Joint Work
- Publication Category
- Research paper (scientific journal)
Daughter as Mother’s Extended Self
- Author
- Mototaka Sakashita, Junko Kimura
- Publication Title
- Magazine name European Advances in Consumer Research Start Page 283 - End Page 289 (Publication Date）2010/07）
- Authorship Category
- Joint Work
- Publication Category
- Research paper (international conference proceedings)
- Peer-review Status
- With
母娘の関係性を読み解く：カタログショッピングにおけるコミュニケーションを手がかりに
- Author
- 坂下玄哲, 木村純子
- Publication Title
- Volume 30(Issue 3) Start Page 19 - End Page 34 (Publication Date）2011/01）
- Authorship Category
- Joint Work
- Publication Category
- Research paper (scientific journal)
オンライン情報探索がブランド・パリティーに与える影響 ～クリックストリーム分析による探索的研究～
- Author
- 坂下玄哲
- Publication Title
- Volume 31(Issue 2) Start Page 45 - End Page 59 (Publication Date）2011/09）
- Authorship Category
- Single Work
- Publication Category
- Research paper (scientific journal)
The Role of Luxury Food in Driving Engagement
- Author
- Ewa Maslowska, Vijay Viswanathan, Mototaka Sakashita
- Publication Title
- Magazine name Proceedings of the 15th International Conference on Research in Advertisin g ( ICORIA ) (Publication Date）2016/07）
- Authorship Category
- Joint Work
- Publication Category
- Research paper (international conference proceedings)
- Peer-review Status
- With
The (Ongoing) Value and Loyalty of Luxury Department Shoppers
- Author
- Arry Tanusondjaja, Jenni Romaniuk, Magda Nenycz-Thiel, Mototaka Sakashita, Vijay Viswanathan
- Publication Title
- Magazine name European Marketing Academy 46th Annual Conference Proceedings (Publication Date）2017/05）
- Authorship Category
- Joint Work
- Publication Category
- Research paper (international conference proceedings)
- Peer-review Status
- With
The Cross-Category Effects of Luxury Brand Promotions
- Author
- Mototaka Sakashita, Vijay Viswanathan
- Publication Title
- Magazine name Proceedings of the 16th International Conference on Research in Advertising ( ICORIA ) (Publication Date）2017/06）
- Authorship Category
- Joint Work
- Publication Category
- Research paper (international conference proceedings)
- Peer-review Status
- With