Keio University
1-7 items (total 7)

多様化分散化する消費者ニーズへいかに対処すべきか

Author
坂下玄哲
Publication Title
Start Page 12 - End Page 15 (Publication Date)2018/04)
Authorship Category
Single Work
Publication Category
Article, review, commentary, editorial, etc. (scientific journal)
Peer-review Status
Without

過度な「ライン拡張」への警鐘~優れたブランド管理のために~

Author
坂下玄哲
Publication Title
Start Page 8 - End Page 11 (Publication Date)2014/07)
Authorship Category
Single Work
Publication Category
Article, review, commentary, editorial, etc. (scientific journal)
Peer-review Status
Without

消費者購買意思決定

Author
坂下玄哲
Publication Title
Volume 57(Issue 3) Start Page 94 - End Page 95 (Publication Date)2009/12)
Authorship Category
Single Work
Publication Category
Article, review, commentary, editorial, etc. (scientific journal)
Peer-review Status
Without

市場選択戦略①

Author
坂下玄哲
Publication Title
(Publication Date)2008/12)
Authorship Category
Single Work
Publication Category
Article, review, commentary, editorial, etc. (trade magazine, newspaper, online media)
Peer-review Status
Without

市場選択戦略②

Author
坂下玄哲
Publication Title
(Publication Date)2008/12)
Authorship Category
Single Work
Publication Category
Article, review, commentary, editorial, etc. (trade magazine, newspaper, online media)
Peer-review Status
Without

市場選択戦略④

Author
坂下玄哲
Publication Title
(Publication Date)2008/12)
Authorship Category
Single Work
Publication Category
Article, review, commentary, editorial, etc. (trade magazine, newspaper, online media)
Peer-review Status
Without

市場選択戦略③

Author
坂下玄哲
Publication Title
(Publication Date)2008/12)
Authorship Category
Single Work
Publication Category
Article, review, commentary, editorial, etc. (trade magazine, newspaper, online media)
Peer-review Status
Without