Koara papers
Horikoshi, Hiroshi
1-8 items (total 8)
The focus of marketing theory and "anthropology"
- Author
- Horikoshi, Hiroshi
- Publication Title
- Magazine name Mita business review Volume 63(Issue 4) Start Page 1 - End Page 18 (Publication Date）2020/10）
- ISSN
- 0544571X
Modernity of A. W. Shaw and the fundamental problem of marketing theory
- Author
- Horikoshi, Hiroshi
- Publication Title
- Magazine name Mita business review Volume 58(Issue 2) Start Page 45 - End Page 54 (Publication Date）2015/06）
- ISSN
- 0544571X
A theory of action and institution in marketing
- Author
- Horikoshi, Hiroshi
- Publication Title
- Magazine name Mita business review Volume 51(Issue 4) Start Page 291 - End Page 308 (Publication Date）2008/10）
- ISSN
- 0544571X
Interest to the historical particularity in marketing
- Author
- Horikoshi, Hiroshi
- Publication Title
- Magazine name Mita business review Volume 50(Issue 2) Start Page 91 - End Page 108 (Publication Date）2007/06）
- ISSN
- 0544571X
消費者行動研究の展開と方法論的諸問題 : 行動科学的研究プログラムの帰結
- Author
- Horikoshi, Hiroshi
- Publication Title
- Magazine name Mita business review Volume 49(Issue 4) Start Page 231 - End Page 248 (Publication Date）2006/10）
- ISSN
- 0544571X
戦後マーケティング管理論と方法論的諸問題
- Author
- Horikoshi, Hiroshi
- Publication Title
- Magazine name Mita business review Volume 28(Issue 1) Start Page 116 - End Page 138 (Publication Date）1985/04）
- ISSN
- 0544571X
コトラーの概念拡張論の方法論的再吟味 : マーケティングにおける理論と実践
- Author
- Horikoshi, Hiroshi
- Publication Title
- Magazine name Mita business review Volume 26(Issue 2) Start Page 94 - End Page 114 (Publication Date）1983/06）
- ISSN
- 0544571X
コトラーの概念拡張論の構造 : その方法論的吟味の予備的考察
- Author
- Horikoshi, Hiroshi
- Publication Title
- Magazine name Mita business review Volume 26(Issue 1) Start Page 120 - End Page 130 (Publication Date）1983/04）
- ISSN
- 0544571X