Keio University

Published papers

Shimizu, Akira

21-40 items (total 44)

消費者の態度形成と選択後のメカニズム

Author
清水聰
Publication Title
Start Page 34 - End Page 41 (Publication Date)1998/05)
Authorship Category
Single Work
Publication Category
Research paper (other academic)
Peer-review Status
Without

消費者行動研究の展開と今日の課題

Author
清水聰
Publication Title
Start Page 41 - End Page 52 (Publication Date)1998/12)
Authorship Category
Single Work
Publication Category
Research paper (bulletin of university, research institution)
Peer-review Status
Without

考慮集合形成メカニズムの研究

Author
清水聰
Publication Title
Start Page 15 - End Page 20 (Publication Date)2000/06)
Publication Category
Research paper (other academic)
Peer-review Status
Without

セグメンテーションの理論と実際

Author
清水聰
Publication Title
Start Page 4 - End Page 9 (Publication Date)2002/04)
Authorship Category
Single Work
Publication Category
Research paper (other academic)
Peer-review Status
Without

商圏と商品カテゴリー

Author
清水聰
Publication Title
Start Page 4 - End Page 11 (Publication Date)2002/08)

消費者の業態使い分けの研究

Author
清水聰
Publication Title
Start Page 4 - End Page 12 (Publication Date)2002/09)
Authorship Category
Single Work
Publication Category
Research paper (other academic)
Peer-review Status
Without

プロモーションの消費者に与える影響

Author
清水聰
Publication Title
Start Page 12 - End Page 20 (Publication Date)2002/10)
Authorship Category
Single Work
Publication Category
Research paper (other academic)
Peer-review Status
Without

プライベート・ブランドの研究

Author
清水聰
Publication Title
Start Page 36 - End Page 47 (Publication Date)2002/11)
Authorship Category
Single Work
Publication Category
Research paper (other academic)
Peer-review Status
Without

クーポンの効果研究

Author
清水聰
Publication Title
Start Page 22 - End Page 32 (Publication Date)2002/12)
Authorship Category
Single Work
Publication Category
Research paper (other academic)
Peer-review Status
Without

消費者購買意思決定とマーケティング戦略

Author
清水聰
Publication Title
Volume 50(Issue 3) Start Page 18 - End Page 31 (Publication Date)2002/12)
Authorship Category
Single Work
Publication Category
Research paper (bulletin of university, research institution)
Peer-review Status
Without

COVID-19の影響‐時系列での人の買い物意識変化から見てくること

Author
清水聰
Publication Title
Start Page 56 - End Page 60 (Publication Date)2021/09)
Authorship Category
Single Work
Publication Category
Research paper (other academic)
Peer-review Status
Without

循環型マーケティングへの転換ー新しい時代の消費者行動モデルの構築ー

Author
清水聰
Publication Title
Start Page 12 - End Page 17 (Publication Date)2012/02)
Authorship Category
Single Work
Publication Category
Research paper (other academic)
Peer-review Status
Without

クロスメディアコミュニケーションと消費者行動

Author
清水聰
Publication Title
Start Page 16 - End Page 21 (Publication Date)2008/11)
Authorship Category
Single Work
Publication Category
Research paper (other academic)
Peer-review Status
Without

FSPデータによる優良顧客維持戦略

Publication Title
Start Page 35 - End Page 45 (Publication Date)2003/01)
Authorship Category
Single Work
Publication Category
Research paper (other academic)
Peer-review Status
Without

消費者の態度と行動の関係

Author
清水聰
Publication Title
Start Page 20 - End Page 27 (Publication Date)2003/02)
Authorship Category
Single Work
Publication Category
Research paper (other academic)
Peer-review Status
Without

残された課題と今後の展開

Author
清水聰
Publication Title
Start Page 18 - End Page 24 (Publication Date)2003/03)
Authorship Category
Single Work
Peer-review Status
Without

消費者の選択行動とインターネット

Publication Title
Start Page 18 - End Page 25 (Publication Date)2003/06)
Publication Category
Research paper (other academic)
Peer-review Status
Without

消費者の情報処理プロセスとコミュニケーション戦略

Author
清水聰
Publication Title
Start Page 8 - End Page 15 (Publication Date)2005/02)
Authorship Category
Single Work
Peer-review Status
Without

消費者の態度とブランド力

Publication Title
Start Page 11 - End Page 17 (Publication Date)2006/02)
Authorship Category
Single Work
Publication Category
Research paper (other academic)
Peer-review Status
Without

プロモーション時の購買経験が感情的コミットメントに与える影響

Author
清水聰
Publication Title
Start Page 23 - End Page 30 (Publication Date)2007/05)
Authorship Category
Single Work
Publication Category
Research paper (other academic)
Peer-review Status
Without