Published papers
Satomura, Takuya
21-39 items (total 39)
Understanding brand purchase behavior using negative multinomial model
- Author
- SATOMURA TAKUYA
- Publication Title
- Magazine name (Mita business review Volume 50(Issue 2) Start Page 35-48 (Publication Date）2007/06）
- Authorship Category
- Single Work
- Publication Category
- Research paper (scientific journal)
- Peer-review Status
- Without
Interaction Between Manufacturer, Retailer, and Consumer : Inference with Scanner Data
- Author
- SATOMURA TAKUYA
- Publication Title
- Magazine name New Directions of Research in Marketing Publisher Tsukuba-Tohoku Joint Workshop Start Page 232-238 (Publication Date）2006/12）
- Authorship Category
- Single Work
- Publication Category
- Research paper (conference, symposium, etc.)
- Peer-review Status
- With
消費者の異質性を考慮したブランド評価モデル
- Author
- SATOMURA TAKUYA
- Publication Title
- Volume 49(Issue 4) Start Page 179-189 (Publication Date）2006/10）
- Authorship Category
- Single Work
- Publication Category
- Research paper (bulletin of university, research institution)
- Peer-review Status
- With
企業と消費者の相互作用を考慮した選択モデル
- Author
- SATOMURA TAKUYA
- Publication Title
- Start Page 42 (Publication Date）2006/09）
- Authorship Category
- Single Work
- Publication Category
- Research paper (conference, symposium, etc.)
- Peer-review Status
- Without
顧客理解のためのエリア分析
- Author
- SATOMURA TAKUYA
- Publication Title
- (Publication Date）2005/04）
- Authorship Category
- Single Work
- Publication Category
- Research paper (scientific journal)
- Peer-review Status
- Without
商圏分析のためのエリア・セグメンテーション
- Author
- SATOMURA TAKUYA
- Publication Title
- Volume 50(Issue 2) Start Page (71-76) (Publication Date）2005/02）
- Authorship Category
- Single Work
- Publication Category
- Research paper (scientific journal)
- Peer-review Status
- With
マッピングを利用した市場反応の動的分析
- Author
- SATOMURA TAKUYA
- Publication Title
- Volume 12(Issue 1-2) Start Page (1-23) (Publication Date）2004/03）
- Authorship Category
- Single Work
- Publication Category
- Research paper (scientific journal)
- Peer-review Status
- With
消費者の新製品受容過程とブランド選択：試行段階のある新製品の反復購買モデル
- Author
- SATOMURA TAKUYA and MORI MASAO
- Publication Title
- Volume 8(Issue 1-2) Start Page (15-29) (Publication Date）2000/05）
- Authorship Category
- Joint Work
- Publication Category
- Research paper (scientific journal)
- Peer-review Status
- With
購買履歴情報からの考慮集合の構築
- Author
- SATOMURA TAKUYA and MORI MASAO
- Publication Title
- Volume 26(Issue 2) Start Page (89-98) (Publication Date）1999/11）
- Authorship Category
- Joint Work
- Publication Category
- Research paper (scientific journal)
- Peer-review Status
- With
受容価格域を考慮したブランド選択モデル
- Author
- SATOMURA TAKUYA
- Publication Title
- Volume 6(Issue 1) Start Page (16-29) (Publication Date）1997/06）
- Authorship Category
- Single Work
- Publication Category
- Research paper (scientific journal)
- Peer-review Status
- With
消費者の価格意識(4)：参照価格に関する実験
- Author
- SATOMURA TAKUYA
- Publication Title
- Start Page 18-24 (Publication Date）1997/05）
- Authorship Category
- Single Work
- Publication Category
- Research paper (scientific journal)
- Peer-review Status
- Without
市場地位、価格プロモーションと消費者の価格心理
- Author
- SATOMURA TAKUYA
- Publication Title
- Volume 4(Issue 2) Start Page 71-80 (Publication Date）1997/03）
- Authorship Category
- Single Work
- Publication Category
- Research paper (scientific journal)
- Peer-review Status
- Without
ブックレビュー『マーケティングのデータ分析』
- Author
- SATOMURA TAKUYA
- Publication Title
- Volume 30(Issue 3) Start Page 132-133 (Publication Date）2011/01）
- Authorship Category
- Single Work
- Publication Category
- Research paper (scientific journal)
- Peer-review Status
- Without
「コメント (日本統計学会75周年記念特集(3)) - (動的個人モデルによる消費者来店行動の解析)」
- Author
- SATOMURA TAKUYA
- Publication Title
- Volume 38(Issue 1) Start Page 25-28 (Publication Date）2008/09）
- Authorship Category
- Single Work
- Publication Category
- Research paper (scientific journal)
- Peer-review Status
- Without
オススメの科学
- Author
- SATOMURA TAKUYA
- Publication Title
- Start Page 9-14 (Publication Date）2011/02）
- Authorship Category
- Single Work
- Publication Category
- Research paper (other academic)
- Peer-review Status
- Without
特集 マーケティングの新潮流
- Author
- SATOMURA TAKUYA
- Publication Title
- Start Page 2 (Publication Date）2008/02）
- Authorship Category
- Single Work
- Publication Category
- Research paper (other academic)
- Peer-review Status
- Without
マーケティング研究におけるモデルとデータ
- Author
- SATOMURA TAKUYA
- Publication Title
- Start Page 16-20 (Publication Date）2008/02）
- Authorship Category
- Single Work
- Publication Category
- Research paper (other academic)
- Peer-review Status
- Without
特集 インターネット・マーケティング
- Author
- SATOMURA TAKUYA
- Publication Title
- Start Page 2 (Publication Date）2007/02）
- Authorship Category
- Single Work
- Publication Category
- Research paper (other academic)
- Peer-review Status
- Without
マーケティング・サイエンス入門
- Author
- SATOMURA TAKUYA
- Publication Title
- Start Page 20-28 (Publication Date）2006/11）
- Authorship Category
- Single Work
- Publication Category
- Research paper (other academic)
- Peer-review Status
- Without