Books etc
Satomura, Takuya
1-6 items (total 6)
Marketing Models with R 2nd ed.
- Author
- SATOMURA TAKUYA
- Publisher
- Kyorisu Shuppan
- Role
- Sole author
- Book Category
- Scholarly book
Brand Evaluation Methods: Marketing Approach
- Author
- SATOMURA TAKUYA, Takeshi Moriguchi and Eisaku Sato ed.
- Publisher
- Asakura Shoten
- Role
- Contributor
- Scope of Responsibility
- Chapter 6: Evaluating Brand Strength using Purchase History Data pp.90-108
- Book Category
- Scholarly book
Marketing Analysis with R
- Author
- SATOMURA TAKUYA
- Publisher
- Kyorisu Shuppan
- Role
- Sole author
- Book Category
- Textbook, survey, introduction
Marketing Models with R
- Author
- SATOMURA TAKUYA
- Publisher
- Kyorisu Shuppan
- Role
- Sole author
- Book Category
- Scholarly book
Fundamental Research on Consumer Interactions with WOM and eWOM
- Author
- YUTAKA HAMAOKA, TAKUYA SATOMURA
- Publisher
- Keio University Press
- Role
- Joint author
- Book Category
- Scholarly book
The Science of Web Marketing
- Author
- SATOMURA TAKUYA, Akihiro Inoue and Japan Institute of Marketing Science ed.
- Publisher
- Chikura Shobo
- Role
- Sole author
- Scope of Responsibility
- Modeling Online Browsing and Purchase Behavior at an E-Commerce Web Site, pp.215-240
- Book Category
- Scholarly book