Keio University
1-8 items (total 8)

The last lecture "Quest for marketing economics"

Author
Kashihara, Masakatsu
Publication Title
Magazine name Mita business review Volume 51(Issue 4) Start Page 1 - End Page 23 (Publication Date)2008/10)
ISSN
0544571X

マーケティング競争の性格

Author
Kashihara, Masakatsu
Publication Title
Magazine name Mita business review Volume 49(Issue 4) Start Page 17 - End Page 36 (Publication Date)2006/10)
ISSN
0544571X

The role of theories in marketing practice

Author
Kashihara, Masakatsu
Publication Title
Magazine name Mita business review Volume 47(Issue 3) Start Page 83 - End Page 112 (Publication Date)2004/08)
ISSN
0544571X

科学における相対主義及び反証問題の克服(故小島三郎教授追悼号)

Author
Kashihara, Masakatsu
Publication Title
Magazine name Mita business review Volume 28(Issue 特別号) Start Page 159 - End Page 195 (Publication Date)1986/04)
ISSN
0544571X

マーケティング研究の諸方向 : それぞれの科学方法論的位置づけ(商学部創立25周年記念号(2))

Author
Kashihara, Masakatsu
Publication Title
Magazine name Mita business review Volume 25(Issue 2) Start Page 243 - End Page 263 (Publication Date)1982/06)
ISSN
0544571X

マーケティング研究の実践にかかわる方法論的諸問題(上)

Author
Kashihara, Masakatsu
Publication Title
Magazine name Mita business review Volume 24(Issue 5) Start Page 42 - End Page 68 (Publication Date)1981/12)
ISSN
0544571X

W. オルダーソンにおけるマーケティング管理論の性格

Author
Kashihara, Masakatsu
Publication Title
Magazine name Mita business review Volume 16(Issue 5) Start Page 87 - End Page 110 (Publication Date)1973/12)
ISSN
0544571X

W・オルダーソンにおけるマーケティング論方法論の批判的研究

Author
Kashihara, Masakatsu
Publication Title
Magazine name Mita business review Volume 15(Issue 5) Start Page 42 - End Page 67 (Publication Date)1972/12)
ISSN
0544571X