Keio University

Koara papers

Ono, Akinori

1-20 items (total 25)

Effects of music in advertising on brand evaluation : an examination of new vs. standard songs using regulatory focus theory

Author
Ono, Akinori
Publication Title
Magazine name Mita business review Volume 66(Issue 3) Start Page 117 - End Page 131 (Publication Date)2023/08)
ISSN
0544571X

The comparison between first-person vs. third-person visual perspectives

Author
Ono, Akinori
Publication Title
(Publication Date)2023)

Brand switching behavior in customization systems

Author
Ono, Akinori
Publication Title
(Publication Date)2021)

The effects of conceptual metaphor on consumer choice : a sweet romance and a bitter end of love

Author
Ono, Akinori
Publication Title
Magazine name Mita business review Volume 63(Issue 4) Start Page 99 - End Page 110 (Publication Date)2020/10)
ISSN
0544571X

Egg branding by poultry farmers in Japan : a case study in Yazu Town, Tottori

Author
Ono, Akinori
Publication Title
(Publication Date)2019)

Perceived complexity of product customization and recommendation

Author
Ono, Akinori
Publication Title
(Publication Date)2018)

An analysis on the dilemma of customization services

Author
Ono, Akinori
Publication Title
(Publication Date)2015)

Mass customization and ingredient branding

Author
Ono, Akinori
Publication Title
(Publication Date)2012)

Buyer behavior and social interactions in hobby markets

Author
Ono, Akinori
Publication Title
Magazine name Mita business review Volume 53(Issue 4) Start Page 11 - End Page 33 (Publication Date)2010/10)
ISSN
0544571X

Marketing strategies and consumer behavior for mass-customized products

Author
Ono, Akinori
Publication Title
(Publication Date)2010)

Customizing distribution services and extending cooperative relationships in marketing channel

Author
Ono, Akinori
Publication Title
Magazine name Mita business review Volume 52(Issue 2) Start Page 19 - End Page 36 (Publication Date)2009/06)
ISSN
0544571X

Acceptance of new technology and adoption of innovation

Author
Ono, Akinori
Publication Title
Magazine name Mita business review Volume 51(Issue 2) Start Page 1 - End Page 20 (Publication Date)2008/06)
ISSN
0544571X

A consumer theory of new technology acceptance

Author
Ono, Akinori
Publication Title
Magazine name Mita business review Volume 51(Issue 1) Start Page 1 - End Page 18 (Publication Date)2008/04)
ISSN
0544571X

The evolution of cooperative relationships in marketing channels

Author
Ono, Akinori
Publication Title
Magazine name Mita business review Volume 51(Issue 4) Start Page 107 - End Page 120 (Publication Date)2008/10)
ISSN
0544571X

Buying intention toward mass-customized products : an analysis of the difference among product categories

Author
Ono, Akinori
Publication Title
Magazine name Mita business review Volume 50(Issue 2) Start Page 1 - End Page 18 (Publication Date)2007/06)
ISSN
0544571X

The evolution of consumer banking service encounters : a structural equations approach

Author
Ono, Akinori
Publication Title
Magazine name Mita business review Volume 50(Issue 2) Start Page 117 - End Page 130 (Publication Date)2007/06)
ISSN
0544571X

マス・カスタマイゼーション - カスタマイズ製品に対する消費者選好要因 -

Author
Ono, Akinori
Publication Title
Magazine name Mita business review Volume 48(Issue 4) Start Page 1 - End Page 20 (Publication Date)2005/10)
ISSN
0544571X

Consumer knowledge and information search

Author
Ono, Akinori
Publication Title
Magazine name Mita business review Volume 47(Issue 3) Start Page 9 - End Page 22 (Publication Date)2004/08)
ISSN
0544571X

<論文>ブランド力とその源泉

Author
Ono, Akinori
Publication Title
Magazine name Mita business review Volume 45(Issue 1) Start Page 13 (Publication Date)2002/04)
ISSN
0544571X

Diffusion and Social Meanings of Products : A Simulation of Interdependent Preferences

Author
Ono, Akinori
Publication Title
Magazine name Mita business review Volume 44(Issue 1) Start Page 13 (Publication Date)2001/04)
ISSN
0544571X