Inoue, Ippei

Sociolinguistcs

Specializes in sociolinguistics, discourse analysis, and sociopragmatics, with a primary focus on English and Japanese. Research explores the globalization and localization of English, particularly in the translation and adaptation of Japanese language products (e.g., anime, news, business documents). Publications in these fields propose the Ecology of Communication perspective, which emphasizes the social, economic, and technological dimensions of language use. In the digital era, English serves as a mediating language for relay translation across business, entertainment, and news discourses. In addition to academic research, actively engages as a linguistics communicator, raising awareness about language-related issues and fostering dialogue on the role of language in society. This includes exploring how linguistic practices are shaped by globalization, digitalization, AI and cross-cultural interaction.