The Keio University Graduate School of System Design and Management ("Keio SDM") will be exhibiting at the Salone del Mobile.Milano (Milan Design Week 2024), the world's largest design fair held in Milan, Italy, from April 16 (Tuesday) to April 21 (Sunday) 2024.
Keio SDM’s proud tradition of participating in the fair, which began in 2015 with an exhibit at Salone Satellite and has continued in the Tortona district since 2016, continues for an eighth successive event (notwithstanding COVID-19 enforced interruptions).
This year, the theme of Keio SDM’s exhibition is "The Power of Stories – Invitation to a better Future".
Today, the power of stories is being used in more and more situations. People have shifted from being consumers of goods to consumers of experiences, and stories are being added to products and services in a variety of ways to enhance their value. By skillfully leveraging the influence stories have in how we determine the value of products and services, we would like to invite you to a better future.
Exhibits:
1) "Mocchi" – Make putting toys away a fun and exciting experience.
2) "MediAquario" – Transform the mundane task of popping pills into an enjoyable experience.
In addition, Hoppy Beverage Co., and Science Co., will also be exhibiting at the same venue.
Through its exhibitions at the Salone del Mobile, Keio SDM hopes to raise awareness of the potential system design education based on systems engineering has in solving social problems.