Keio University

Exploring the Impact of Attentional Uniqueness and Attentional Allocation on Firm Growth ―Researchers posit that a balance between attentional uniqueness and allocation can positively impact a firm's growth―

Publish: August 08, 2024
Public Relations Office

August 8, 2024

Keio University

Hitotsubashi University

Waseda University

According to the attention-based view, a firm's actions and growth performance are directly influenced by its attentional allocation to specific issues. The consequences of organizational attention are reflected in the firm's strategic decision-making and adaptability. However, existing literature is limited in its exploration of how a firm's attentional uniqueness impacts its behavior and performance. Notably, attentional uniqueness refers to how the firm's attentional allocation diverges from competitors in the same industry.

To address the above-mentioned knowledge gap, Associate Professor Takumi Shimizu of Keio University led a study that examined the relationship between attentional uniqueness and firm performance, mediated by the frequency of growth actions. It was co-authored by Associate Professor Junichi Yamanoi and Associate Professor Susumu Nagayama from Waseda University and Hitotsubashi University, respectively, and published in theJournal of Management Studieson 23 June 2024.