2020/12/21
Keio University
Dentsu Public Relations Inc.
Professor Masahiro Okada and his colleagues at the Keio University Graduate School of Business Administration (Dean: Takuro Yoda; Hiyoshi, Kohoku-ku, Yokohama), in a joint research project with Dentsu Public Relations Inc. (President and CEO: Masahiro Makiguchi; Head Office: Minato-ku, Tokyo), have developed the "Social Impact Factor," a new index that quantifies the positive impact of corporate activities on society.
Awareness of solving social issues is becoming indispensable in the initiatives, products, and services of companies, local governments, and organizations. The "Social Impact Factor" is expected to support more cost-effective business development by analyzing and quantifying the impact of these activities on society from both the perspectives of economic ripple effects and branding effects. Further details on this matter are scheduled to be announced by around March of next year.
Please see below for the full press release.