Lee, Kwangho
Faculty of Letters Sociology Professor
Graduate School of Human Relations Sociology Professor
Research Overview
Why and how do people use various media? And what do they experience in using them? What factors affect the use of media? My major research concerns include social psychological analysis of media use and communication behavior. I am also interested in the change of production, diffusion, and reception processes of news under the transformation of media environments and media use patterns.
Specialty
Media Communication Studies, Diffusion Studies, Social Psychology