Keio University

Reina Yamamoto: Making Japan the Best Country in the World

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  • Reina Yamamoto

    Other : CEO, Hupro Inc.Faculty of Law Graduated

    Reina Yamamoto

    Other : CEO, Hupro Inc.Faculty of Law Graduated

2024/07/17

After living abroad for a long time, I returned to Japan, the country I admired, and enrolled in Keio University. I took pride in Japan as a wonderful country when viewed from the outside, but after returning, I felt there were many pessimistic opinions about Japan. I remember it being very painful to feel that more and more people were losing hope in Japan.

I spent my university life carrying those uneasy feelings. During a Criminal Procedure Law class, the professor asked, "Why do you attend university, and for what purpose do you study law?" This made me think deeply about the meaning of my return to Japan and the significance of my daily university life. Combining my desire to improve the Japan I love with my legal studies, I began to aspire to become a lawyer who could contribute to Japan on a global scale.

While studying for law school entrance exams, I began participating in business contests out of a single-minded desire to give shape to my vision of how I wanted to change society. I hesitated between starting a business or becoming a lawyer. However, my desire to be "someone who takes action to improve Japan" remained unchanged, and with the support of my university seniors, I decided to take the leap and start my own business.

However, the company I started with such dreams did not succeed right away. The first part-time job site for lawyers I launched didn't go well, but after much trial and error, "Hupro," a recruitment site specializing in professional and administrative sectors, was born. Convinced that "this will work," I gathered a team.

A business I had thought out desperately, and a team I had gathered. I was filled with confidence. However, as a student entrepreneur, I lacked management experience, and my teammates left. My funds ran out, and I felt a sense of despair.

At that time, it was our advisory tax accountant and lawyer who saved me and the company. Through this experience, I realized that professionals are the ones who save small and medium-sized enterprises across Japan, and my desire to spread this service throughout the country grew even stronger. From there, with the help of investors, I managed to rebuild the company and achieve a major V-shaped recovery. Today, it has grown into one of the largest recruitment sites in the accounting industry.

Those difficult days made me stronger. Taking on a challenge is always a good thing.

*Affiliations and titles are as of the time of publication.