In June 2005, Keio University established its Visual Identity (VI) to encourage more people to use its three symbols: The Pen Mark, the emblem, and the Sanshokuki. Furthermore, in August 2015, the guidelines were partially revised to further enhance the brand value of Keio University globally, not just within Japan.
We have created an original logotype for the school name, for which recommended typefaces had previously been established. The logotype is an original typeface newly created to better express the essence of Keio University. From now on, please use the logotype when writing the school name as part of the VI (this does not apply to body text).
Along with the creation of the logotype, the design of the emblem was also updated (August 2015). Please use the new data from now on.
The standards for the brand colors have also been revised to spot colors that are internationally recognized. To develop the value of Keio University without compromising it, please refer to the usage methods listed in these guidelines and utilize the symbols effectively.
When downloading data for production, please apply for permission to use here to obtain the ID and password required for login.
Temporary Suspension of the Application Form due to System Maintenance
Acceptance of applications via the application form for permission to use is currently suspended due to system maintenance.
If you need to apply urgently, please contact the inquiry desk below by email, clearly stating the following information.
Name
Category (Faculty/Staff, Keio University alumni, Keio students, Staff, Other)
Phone number
Email address
Data you wish to use (The Pen Mark, emblem, Sanshokuki, logotype)
Purpose of use
Specific item name
You can download various data that can be used for item production. Two types of data are available: AI format and PNG format. An ID and password are required for downloading.